April 12th is "Bread Day." For busy mornings, easily and wisely build healthy habits with "Bread, Salad, and Mayonnaise"!

Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Toru Takamiya; hereinafter referred to as Kewpie) proposes a breakfast habit combining "bread, salad, and mayonnaise" that can easily support health even on busy mornings, in conjunction with April, when new lives begin.

① April 12th is "Bread Day"! Start a new breakfast habit. April is the start of life in a new environment. The fragrant aroma of bread from the toaster brings a sense of peace to busy mornings. Kewpie proposes a new habit to enjoy bread, a breakfast staple, in a way that is more personal to you.

② Is 1 in 5 people "barely eating breakfast"? A challenge for younger generations. According to a survey by the Ministry of Agriculture, Forestry and Fisheries, the proportion of young people who skip breakfast (eating "2-3 times a week" or "barely eating") was 25.8% in FY2019. Particularly among young men, 31.5% skipped breakfast, and among those, the proportion who answered "barely eating" was 21.0%, meaning 1 in 5 people barely eats breakfast. The proportion of those who answered "eat almost every day" was also 18.4% lower than other generations. Now that a new life is beginning, why not take a step towards solving the problem of skipping breakfast by incorporating easy-to-prepare bread?

③ Actually, everyone likes "vegetables"! The trick to wisely consuming vegetables is "cut vegetables". According to a Kewpie survey*1, 76.4% of respondents answered that they "like or somewhat like vegetables." Furthermore, "salad" is chosen as the menu item selected when conscious of "vegetable deficiency" (48.5%) and when conscious of "nutritional balance" (44.7%) in one's diet. However, while over 70% of people like vegetables, the reality is that the daily target intake of 350g has not been met for many years. Amidst this, "cut vegetables" are gaining attention as a way to wisely consume vegetables. According to the latest survey*2, the number of people using cut vegetables when feeling a lack of vegetables has been increasing every year since 2021. Due to recent price increases, their stable pricing and convenience for use without waste are highly rated, and the style of incorporating them well along with deli foods and frozen vegetables has become established. *1 Source: Survey by Kewpie Corporation. Survey subjects: 5,000 men and women aged 20-74. Survey period: September 11-12, 2025. - How much do you like "vegetables"? (Total of "like" and "somewhat like" out of 5 ratings) - What menu items/cooking methods do you choose when you feel "vegetable deficiency"? (Multiple answers possible) - What vegetable dishes do you often eat when conscious of "nutritional balance"? - What cooking methods do you use? (Multiple answers possible) *2 Source: "Salad White Paper 2025"

④ Benefits of adding salad and mayonnaise to a bread-only meal. Kewpie's research*3 has revealed that eating salad and mayonnaise together with bread moderates the post-meal rise in blood sugar levels compared to eating bread alone. In a study targeting 15 healthy adult males, it was confirmed that when eating sliced bread (70g) with mixed salad (65g) and mayonnaise (15g) on top, the rapid rise in post-meal blood sugar levels was suppressed, compared to consuming only sliced bread (70g). Add salad and mayonnaise to your bread. It also becomes more colorful. This small habit becomes a force supporting your healthy daily life. *3 Study on the effect of salad and bread intake on post-meal blood sugar level rise (single ingestion open trial) Presented at the 46th Annual Meeting of the Japanese Society of Clinical Nutrition (October 2024) * indicates statistical significance (p<0.05)

The Kewpie Group is promoting its "Salad First" initiative group-wide, with the goal of "continuing to convey the appeal of salads and contributing to global food and health." Within this, they propose "with vegetables" where people eat their favorite foods together with vegetables. Instead of the obligation of "I have to eat vegetables," they continue to propose dining tables that lead to mental and physical health through the joy of eating. Eating "your favorite things" with "vegetables." Just doing that can make you feel a little more positive. Guilt is a minus, satisfaction is a plus! Salads are not something to be eaten out of obligation for health, but something that can be enjoyed casually anytime. From now on, salads will be meals that benefit both body and mind. https://www.kewpie.co.jp/saladfirst/