April 12th is "Bread Day." Embrace a Smart and Healthy Habit with "Bread, Salad, and Mayonnaise" for Busy Mornings!

Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Mitsuru Takamiya; hereinafter "Kewpie") proposes a breakfast habit combining "bread, salad, and mayonnaise" to easily support health even on busy mornings, aligning with April, when new lifestyles begin.

① April 12th is "Bread Day"! A New Breakfast Habit to Start

April marks the beginning of new environments and lifestyles. The fragrant aroma of toast from the toaster brings a sense of calm to busy morning hours.

Kewpie proposes a new habit to enjoy bread, a breakfast staple, in a more personalized way.

② One in five people "rarely eats breakfast"? A challenge for younger generations

According to a survey by the Ministry of Agriculture, Forestry and Fisheries, the proportion of younger generations who skip breakfast (defined as "eating 2-3 days a week" and "rarely eating") was 25.8% in the Reiwa 1 (2019) survey. Especially among young men, 31.5% skipped breakfast, and among them, 21.0% answered "rarely eat," meaning one in five rarely eats breakfast. The proportion who answered "eat almost every day" was also 18.4% lower compared to other generations.

Now that a new lifestyle is beginning, why not take a step towards solving the problem of skipping breakfast by incorporating easy-to-prepare bread?

③ Everyone actually loves "vegetables"! The trick to smart vegetable intake is "pre-cut vegetables"

According to Kewpie's survey*1, 76.4% of respondents answered "like vegetables" or "somewhat like vegetables." Furthermore, "salad" was chosen as the menu item when conscious of "vegetable deficiency" (48.5%) and "nutritional balance" (44.7%) in their diet.

However, while over 70% of people like vegetables, the daily target intake of 350g of vegetables has not been met for many years.

In this context, "pre-cut vegetables" are attracting attention as a smart way to consume vegetables. In the latest survey*2, the number of people using pre-cut vegetables when they feel a lack of vegetables has been increasing every year since 2021. Due to the recent rise in prices, their stable price and convenience of being used without waste are highly valued, and the style of skillfully incorporating them along with prepared dishes and frozen vegetables has become established.

*1 Source: Kewpie Corp. survey. Target: 5,000 men and women aged 20-74. Survey period: September 11-12, 2025.

・How much do you like "vegetables"? Total of "like" and "somewhat like" on a 5-point scale.

・What menu items/cooking methods do you choose when you feel a "vegetable deficiency"? (Multiple answers allowed)

・What vegetable menu items do you often eat when you are conscious of "nutritional balance"?

・Which cooking methods do you use? (Multiple answers allowed)

*2 Source: "Salad White Paper 2025"

④ Benefits of adding salad and mayonnaise to a bread-only meal

Kewpie's research*3 revealed that eating salad and mayonnaise with bread, rather than bread alone, can moderate the rise in post-meal blood sugar levels.

In a study targeting 15 healthy adult men, it was confirmed that when white bread (70g) was consumed with mixed salad (65g) and mayonnaise (15g) on top, the rapid rise in post-meal blood sugar levels was suppressed compared to consuming white bread (70g) alone.

Adding salad and mayonnaise to bread. It also adds color. This small habit can support a healthy daily life.

*3 Study on the effect of salad and bread intake on post-meal blood sugar rise (single intake open study)

Presented at the 46th Annual Meeting of the Japanese Society of Clinical Nutrition (October 2024)

* indicates statistical significance (p<0.05)

The Kewpie Group is united in promoting its "Salad First" initiative, which aims to "continue to disseminate the appeal of salads and contribute to global food and health." As part of this, we propose "with vegetables," eating what you like together with vegetables. We will continue to propose dining tables that lead to mental and physical health through the joy of eating, rather than the obligation of "having to eat vegetables."

Eat what you like "with" vegetables.

Just doing that can make you feel a little more positive.

Guilt is a minus, satisfaction is a plus!

Salad is not something to be eaten out of obligation for health,

but something to be enjoyed casually anytime.

From now on, salad is a meal that works for both body and mind.

https://www.kewpie.co.jp/saladfirst/