[Over 10,000 Units Handled Annually] Hokkaido's Largest Light Vehicle Specialty Store 'Hokkaido Kei Park' Official Website Fully Renewed

Kereta Co., Ltd. (Headquarters: Tomakomai City, Hokkaido, Representative Director and President: Kazuaki Ishigame), which operates the light vehicle dealership "Hokkaido Kei Park" in Hokkaido, fully renewed its official website on March 31, 2026.

With a track record of handling over 10,000 vehicles annually, the site has been revamped to include a new simultaneous comparison function for up to 30 vehicles, making it more efficient for customers to choose a car that suits Hokkaido's unique usage environment.

Official Website URL: https://kereta.jp/

■ Background of the Renewal

Hokkaido Kei Park, with the motto "Energizing Hokkaido with light vehicles," offers a one-stop service from sales of new cars, unregistered used cars, and quality used cars, to insurance agency services, buying, rental cars, leasing, auto loans, vehicle inspections, maintenance, various checks, bodywork, painting, roadside assistance, and parts sales.

Furthermore, the entire company stocks over 1,000 light vehicles from all manufacturers, establishing a system where each customer can choose the optimal vehicle. Our specialized staff provide car life support tailored to customers' needs and lifestyles.

On the other hand, recent car selection trends show challenges such as:

　・Too much information, making comparison difficult
　・Difficulty in visualizing total payment or monthly installment images
　・Difficulty in referencing actual user voices

In Hokkaido, a snowy and cold region, vehicle selection directly impacts daily convenience, making ease of comparison and consideration more important than ever. Against this backdrop, our company carried out this full renewal with the aim of creating a site where "people living in Hokkaido can compare and consider with peace of mind."

■ Main Renewal Contents

① New function allowing comparison of up to 30 vehicles

　・Favorite registration
　・Display of total payment / monthly loan comparison
　・Comparison of equipment and features list

These functions have been newly implemented.
We have strengthened the navigation to allow efficient consideration from our abundant inventory.

② Expanded information on vehicle detail pages

　・Clear indication of maintenance history / repair history
　・Explanation of recommended points for each vehicle
　・Publication of past sales examples

We have significantly enhanced the published information to alleviate anxiety before purchase.

③ New owner review function

Actual purchasers'

　・Satisfying points
　・Areas for improvement
　・Overall rating

are now published to be used as reference information during consideration.

④ Enhanced Hokkaido-specific content

　・Ranking of ease of use on winter roads
　・Fuel efficiency and driving performance comparison
　・Store manager comments for different Hokkaido usage scenarios

Content assuming actual use in Hokkaido will be progressively expanded.

■ Achievements and Reliability

Kereta Co., Ltd. operates "Hokkaido Kei Park" light vehicle dealerships at two locations in Sapporo City, one in Kitahiroshima City, and one in Tomakomai City. It is an authorized dealer with special agency agreements with manufacturers (Suzuki authorized dealer, Daihatsu Super Pit store), selling new cars, unregistered used cars, and used cars. Regular inspections, vehicle inspections, and repair services for breakdowns and accidents are handled at its own factory, which is designated and approved by the Ministry of Land, Infrastructure, Transport and Tourism.

The number of vehicles handled boasts:

　・Annual sales: Approximately 3,000 units

　・Annual vehicle inspections: Approximately 7,000 units

　・Annual bodywork: Approximately 1,700 units

　・Inventory: Over 1,000 units

making it Hokkaido's largest light vehicle specialty company. Its strength lies in its integrated system from sales to maintenance and repair.

Furthermore, in the 2026 Suzuki Arena Store / Sub-dealer Convention, it received the "National Grand Prize." Among approximately 4,000 stores nationwide, only 30 were selected, and only two companies in Hokkaido received the award.

■ Future Outlook

Going forward, we are considering implementing more personalized vehicle proposal functions, including the introduction of AI, taking into account usage purpose, budget, family structure, and Hokkaido's unique usage environment.

Through continuous improvement of the online experience, we aim to become a presence that makes customers feel, "If I'm buying a light vehicle, it has to be Hokkaido Kei Park."

■ About Kereta Co., Ltd.

Kereta Co., Ltd. operates "Hokkaido Kei Park" light vehicle specialty stores at two locations in Sapporo City, one in Kitahiroshima City, and one in Tomakomai City.

As an authorized Suzuki dealer and Daihatsu Super Pit store, it has special agency agreements with manufacturers, selling new cars, unregistered used cars, and used cars.

Additionally, regular inspections, vehicle inspections, and repair services for breakdowns and accidents are handled at its own maintenance factory, which is designated and approved by the Ministry of Land, Infrastructure, Transport and Tourism.

Its management philosophy is "Cherishing the improvement of daily life" and "Energizing Hokkaido through light vehicles." The company aims to contribute to life in Hokkaido through community-based car life support.

【Company Profile】
Company Name: Kereta Co., Ltd.
Headquarters: 1-14-16 Numanohata Chuo, Tomakomai City, Hokkaido
Representative Director: Kazuaki Ishigame
Business Activities: Sales of unregistered light vehicles, sales of new and used cars, vehicle inspections and statutory inspections, general automobile maintenance, bodywork and painting, non-life insurance, life insurance, rental and leasing
Established: 1998
HP: https://kereta.jp/