Kansai Electric Power Supports Kintetsu Travel Okinawa's Demonstration Project to Promote Purchases of Okinawan Products via 'Moact'

Kansai Electric Power Co., Ltd. (Headquarters: Kita-ku, Osaka City; President and CEO: Nozomu Mori; hereinafter 'Kansai Electric Power') will provide its social contribution promotion service 'Moact' (hereinafter 'Moact') to support Kintetsu Travel Okinawa Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; President and CEO: Shusaku Mita; hereinafter 'Kintetsu Travel Okinawa') in the 'FY2026 Support Project for Strengthening In-Region Distribution of Local Agricultural, Forestry, Fishery Products, and Foods (Sales Promotion Demonstration Project)', commissioned by the Cabinet Office's Okinawa General Bureau. The initiative aims to promote purchases of Okinawan products and visualize consumer behavior.

This project aims to strengthen in-region distribution and expand local consumption by introducing tourists visiting Okinawa Prefecture to the charm of local agricultural, forestry, fishery, and food products, along with the food culture behind them, thereby encouraging consumption driven by understanding and empathy. Kintetsu Travel Okinawa will conduct demonstrations to connect tourism demand with product purchases through pre-travel promotions, pop-up stores at tourist sites on the main island, receipt campaigns, and other initiatives.

Moact will be utilized as a mechanism to encourage behavioral change among tourists at every stage—before, during, and after their trip—by creating digital touchpoints, promoting participation in receipt campaigns, encouraging island-wide circulation, and guiding post-travel repurchases and e-commerce conversions. This approach offers experiences beyond mere product purchases, such as exploring the region while engaging with Okinawan food culture and inspiring visitors to share the appeal of local products with others.

Furthermore, by analyzing purchase data accumulated in Moact, the project will visualize information touchpoints and tourist routes that lead to purchases, contributing to the development of a sustainable model for local production and consumption and in-region circulation.

Kansai Electric Power will continue to support the creation of socially beneficial travel experiences through Moact and contribute to regional revitalization through tourism.

● Overview of the Social Contribution Promotion Service 'Moact'

Moact is a service that connects companies and organizations working to solve various social issues—including decarbonization—with individual consumers, encouraging awareness and behavioral change toward social contribution. Specifically, the 'Moact' app, accessible via smartphones and other devices, offers a wide range of 'missions' (actions that contribute to solving social issues).

For users, participating in 'missions' provides opportunities to learn about the background and challenges of social issues and the initiatives taken by companies to address them. This naturally fosters changes in awareness and behavior, gradually forming new habits. With new missions added regularly to prevent boredom, and points earned from mission completion (proof of socially contributing actions) exchangeable for various gifts, users can enjoy the experience in a gamified way.

For companies and organizations, offering 'missions' helps raise awareness and understanding of their products, services, and initiatives that contribute to solving social issues. It can also lead to consumer preference and selection of these products and services through emotional engagement.

Moact Official Website

https://service.moact.jp/

・About Kintetsu Travel Okinawa Co., Ltd.

Since its establishment in 1991, Kintetsu Travel Okinawa has been deeply rooted in Okinawa, consistently creating new value through travel.

Building on the extensive network and proven track record of the Kintetsu Travel Group, the company began specialized operations focused on the Okinawa region. With a deep understanding of Okinawa’s rich natural environment, unique culture, and history, and maintaining close ties with local communities, the company has delivered the true charm of Okinawa to numerous domestic and international customers, following the spirit of 'Bridge of Nations'.

Under the concept of 'Optimal Proposals Maximizing Okinawa’s Charm', the company acts as a bridge connecting travelers, local communities, and businesses, creating safe, satisfying travel experiences and rich opportunities for human interaction.

The company serves a wide range of fields, including individual and group travel, educational travel, MICE (Meetings, Incentives, Conferences, Exhibitions), and regional co-creation projects. In addition to providing high-quality services tailored to diverse customer needs, it promotes Okinawa’s unique experiences, cultural exchanges, and sustainable initiatives, delivering one-of-a-kind travel experiences to the world in both directions.

Kintetsu Travel Okinawa Official Website

https://knt-okinawa.jp/