Redefining Japan's 'Neighborhood Yakiniku': 'Ushimitsu Ichimon Meguro' Opens as an Entertainment Hub Stimulating All Six Senses

It has been ten years since the opening of 'Nishiazabu Kenshiro' (operated by ICE Co., Ltd., HQ: Shibuya, Tokyo; President: Ryo Kishige), which earned the reputation of Japan's No. 1 hospitality yakiniku restaurant. ICE Co., Ltd., known for operating numerous high-end, hard-to-book establishments like 'Ushimitsu Ebisu,' 'Ginza Chikamitsu,' and 'Edo Yakiniku,' is now launching 'Ushimitsu Ichimon Meguro.' This new flagship aims to transcend traditional boundaries by reconstructing 'Machi Yakiniku' (neighborhood yakiniku)—the root of Japanese yakiniku culture—with modern sensibilities, offering a 'community hub' experience for discerning adults.

■ Concept: Adult's 'Neighborhood' Yakiniku

'Ushimitsu Ichimon Meguro' aims to be more than just a place to eat; it is a community hub where people gather, toast, and connect. It is designed as a place where trend-conscious adults in the Meguro area naturally gravitate after work, on dates, or for gatherings, creating a venue they will want to visit again and again.

◆ Three Evolutionary Experiences at Ushimitsu Ichimon Meguro ◆

1. Experiential Menus Stimulating the 'Sixth Sense'

We have prepared a menu that covers not only taste but also sight, sound, aroma, space, and experience—stimulating the five senses and even the 'sixth sense.'

'Drinkable Series': Defying common yakiniku logic, dishes like the 'Drinkable Katsudon' and 'Drinkable Loin' offer surprising textures.

'Infinite Series': Featuring 'Adult's Infinite Loin (Fillet)' served with a sweet and savory modernized eel sauce that keeps you coming back for more.

'Dora-burg': A playful, one-of-a-kind sandwich menu where a hamburger patty is sandwiched between dorayaki (sweet bean pancake) skins.

2. 'Full-Attend' Entertainment Service by Dedicated Staff

We have introduced a full-attend service where staff fully support the grilling and serving process. Beyond simple serving, we provide entertainment by sharing the best moments for videos and the stories behind each dish, elevating the dining experience itself.

3. Spatial Production Blending 'Japanese Aesthetics' and 'Modern Sensibilities'

The interior is based on a chic yakiniku restaurant aesthetic, adorned with bonsai and seasonal plants to evoke Japanese beauty. The BGM features HipHop, R&B, and emotional tracks, pursuing a musical sense that feels comfortable for the trend-conscious crowd.

◆ Introducing the 'Marugoto Set' ◆

We offer a special set that allows you to experience all the popular a la carte highlight items at once. The 'Marugoto Set' (Whole Set) is a special collection of picked items from our adult neighborhood yakiniku menu, offered at a better value than ordering individually.

【Yukhoe】 Drinkable Yukhoe ~with mini rice and Korean seaweed~

【Warm Dish】 Salt-boiled Offal from Kamiya Shoten

【Salted Grilled Meat】 Beef Tongue Assortment (6 pieces per person)

【Meat Dish】 Dora-burg (Dorayaki Hamburger Sandwich)

【Sauce Grilled Meat】 Half & Half of Adult's Infinite Loin and one other Infinite Series item ~with magic seven-spice, Japanese mustard vinegar miso, and chive-egg~

【Meal】 Drinkable Katsudon

【Dessert】 Seasonal Soft Serve

◆ Shop Overview ◆

'Yakiniku Ushimitsu Ichimon Meguro'
Address: 1F Sunwood Meguro, 1-3-28 Shimomeguro, Meguro-ku, Tokyo
TEL: 03-5487-1029
Hours: Mon-Sun 17:00–23:30 (Reservation desk 13:00–24:00)
Official HP: https://ushimitsu-meguro.com/

◆ Sister Store Information ◆

'Nishiazabu Kenshiro'
Offering a yakiniku experience that will change your life, blending tradition with unique innovations found only here.
Address: 1F Barbizon92, 4-2-2 Nishiazabu, Minato-ku, Tokyo
TEL: 03-6427-2949