[Survey of Those Who Have Moved or Rebuilt Single-Family Homes] The Era of 'Second Opinions' for Homes Arrives: Approximately 80% Value a Trusted Advisor Not Tied to the Seller.

Kenchiu Ichiba Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Tomohiro Amano) is pleased to announce the results of a survey on the decision-making criteria of second-time homebuyers in the Tokyo Metropolitan Area and three surrounding prefectures. The survey targeted 110 individuals who have purchased a home more than once and chose a single-family home (including moving or rebuilding) for their second or subsequent purchase.

・01 | Approximately 70% of those who chose a single-family home (including moving or rebuilding) experienced anxiety or concerns during their first home purchase. For their second purchase, 60% consciously changed their consultation and verification methods.

・02 | The top concerns during the first purchase were: 'Could not find someone to consult with' and 'Had no way to objectively evaluate the quality of the home.'

・03 | 76.4% consider consulting with a third-party expert to be 'important.'

Survey Overview ・Survey Name: Survey on the Decision-Making Criteria of Second-Time Homebuyers in the Tokyo Metropolitan Area and Three Surrounding Prefectures

・Survey Method: Internet survey conducted as part of the research marketing service 'Lisapy®︎' provided by IDEATECH.

・Survey Period: March 6, 2026 - March 8, 2026

・Valid Responses: 110 individuals who have purchased a home more than once and chose a single-family home (including moving or rebuilding) for their second or subsequent purchase.

※ Proportions are rounded to the second decimal place, so the total may not always be 100%.

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Reason for Second Single-Family Home Purchase: 'Seeking a Better Living Environment' is Most Common at 45.5% When asked, "Q1. What was the main reason you purchased a single-family home for your second or subsequent purchase? (Multiple answers possible)" (n=110), the responses were: 'To move for a better living environment' at 45.5% and 'To improve commuting/school commute convenience' at 27.3%. <img src="https://prcdn.freetls.fastly.net/release_image/168381/13/168381-13-2fd19ca8e109e1a239715e74a456b50d-1999x1333.jpg?width=1950&height=1350&quality=85%2C65&format=j