[Survey of those with experience moving to/rebuilding a detached house] The era of 'Second Opinions' for housing: About 80% value a 'consultation partner who stands by them from a non-seller perspective'

Kenchiku Ichiba Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Tomohiro Amano) announced that it has conducted a fact-finding survey on the judgment criteria of secondary home buyers in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama), targeting 110 individuals who have acquired a home two or more times and chose a detached house (including moving or rebuilding) for their second or subsequent purchase.

01 | About 70% of those who chose a detached house (including moving and rebuilding) experienced anxiety or worry during their first home acquisition, and 60% consciously changed their consultation and confirmation methods for the second time. 02 | Top anxieties during the first purchase were "Could not find someone to consult with" and "There was no way to objectively evaluate the quality of the house." 03 | 76.4% of respondents consider it "important" to consult a third-party expert.

Survey Overview Survey Name: Fact-finding survey on the judgment criteria of secondary home buyers in the Tokyo metropolitan area Survey Method: Internet survey planned by the research marketing service "ResearP®︎" provided by IDEATECH Survey Period: March 6, 2026 - March 8, 2026 Valid Responses: 110 individuals who have acquired a home two or more times and chose a detached house (including moving or rebuilding) for their second or subsequent purchase. *Since the composition ratio is rounded to the first decimal place, the total may not necessarily equal 100.

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The most common reason for acquiring a second detached house is "Seeking a better living environment" at 45.5% When asked, "Q1. Please tell us the main reason why you acquired a detached house for the second time or later. (Multiple answers allowed)" (n=110), the responses were "Moved to seek a better living environment" at 45.5%, and "To improve convenience for commuting/school" at 27.3%.