[Survey of those with experience moving to/rebuilding a detached house] The era of 'Second Opinions' for housing: About 80% value a 'consultation partner who stands by them from a non-seller perspective'
A survey by Kenchiku Ichiba of 110 secondary homebuyers reveals that 76.4% consider third-party expert consultations important, highlighting the growing demand for objective 'second opinions' in housing.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 14:52 (543h 56m after Collected)
Kenchiku Ichiba Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Tomohiro Amano) announced that it has conducted a fact-finding survey on the judgment criteria of secondary home buyers in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama), targeting 110 individuals who have acquired a home two or more times and chose a detached house (including moving or rebuilding) for their second or subsequent purchase.
01 | About 70% of those who chose a detached house (including moving and rebuilding) experienced anxiety or worry during their first home acquisition, and 60% consciously changed their consultation and confirmation methods for the second time.
02 | Top anxieties during the first purchase were "Could not find someone to consult with" and "There was no way to objectively evaluate the quality of the house."
03 | 76.4% of respondents consider it "important" to consult a third-party expert.
■ Survey Overview
Survey Name: Fact-finding survey on the judgment criteria of secondary home buyers in the Tokyo metropolitan area
Survey Method: Internet survey planned by the research marketing service "ResearP®︎" provided by IDEATECH
Survey Period: March 6, 2026 - March 8, 2026
Valid Responses: 110 individuals who have acquired a home two or more times and chose a detached house (including moving or rebuilding) for their second or subsequent purchase.
*Since the composition ratio is rounded to the first decimal place, the total may not necessarily equal 100.
≪Terms of Use≫
1. Please clearly state the name "Kenchiku Ichiba Co., Ltd." as the source of the information.
2. When using on a website, please provide the following link as the source.
URL: https://kenchiku-ichiba.co.jp/services-customer/
■ The most common reason for acquiring a second detached house is "Seeking a better living environment" at 45.5%
When asked, "Q1. Please tell us the main reason why you acquired a detached house for the second time or later. (Multiple answers allowed)" (n=110), the responses were "Moved to seek a better living environment" at 45.5%, and "To improve convenience for commuting/school" at 27.3%.
01 | About 70% of those who chose a detached house (including moving and rebuilding) experienced anxiety or worry during their first home acquisition, and 60% consciously changed their consultation and confirmation methods for the second time.
02 | Top anxieties during the first purchase were "Could not find someone to consult with" and "There was no way to objectively evaluate the quality of the house."
03 | 76.4% of respondents consider it "important" to consult a third-party expert.
■ Survey Overview
Survey Name: Fact-finding survey on the judgment criteria of secondary home buyers in the Tokyo metropolitan area
Survey Method: Internet survey planned by the research marketing service "ResearP®︎" provided by IDEATECH
Survey Period: March 6, 2026 - March 8, 2026
Valid Responses: 110 individuals who have acquired a home two or more times and chose a detached house (including moving or rebuilding) for their second or subsequent purchase.
*Since the composition ratio is rounded to the first decimal place, the total may not necessarily equal 100.
≪Terms of Use≫
1. Please clearly state the name "Kenchiku Ichiba Co., Ltd." as the source of the information.
2. When using on a website, please provide the following link as the source.
URL: https://kenchiku-ichiba.co.jp/services-customer/
■ The most common reason for acquiring a second detached house is "Seeking a better living environment" at 45.5%
When asked, "Q1. Please tell us the main reason why you acquired a detached house for the second time or later. (Multiple answers allowed)" (n=110), the responses were "Moved to seek a better living environment" at 45.5%, and "To improve convenience for commuting/school" at 27.3%.