Kellogg's 'All-Bran' Launches New TV Commercial Featuring Natsuko Yokosawa to Promote 'Tangible Gut Health'

Kellogg's major brand 'All-Bran' launched a new nationwide TV commercial on Sunday, May 17. The commercial features brand ambassador Natsuko Yokosawa. Through the question, 'Are you just vaguely doing gut health?', it proposes a shift in awareness toward 'gut health where you can feel a certain change' and promotes the value of All-Bran (*1), which can be easily incorporated into daily meals to improve the intestinal environment.

In addition, social media initiatives are planned, including a YouTube Shorts project with popular fitness instructor Marina Takewaki, who enjoys high support from women, and the appointment of 10 video creators on TikTok. By proposing gut health recipes using All-Bran that are easy to incorporate into daily life and introducing the charm of All-Bran, such as its nutritional value and functionality, the company will support the understanding and practice of 'gut health that you can feel.'

*1 Food with Functional Claims [Notification Display]: This product contains wheat bran-derived arabinoxylan. Wheat bran-derived arabinoxylan is a fermentable dietary fiber reported to improve the intestinal environment by increasing butyric acid-producing bacteria (so-called good bacteria) and increasing butyric acid. Furthermore, wheat bran-derived arabinoxylan is reported to regularize the condition of the stomach and improve bowel movements.

- New TV Commercial featuring Natsuko Yokosawa starts May 17 Following the 'Whole Grain Granola' aired in April, Natsuko Yokosawa continues as the brand ambassador for All-Bran. The story rhythmically expresses how the fermentable dietary fiber (*2) increases good bacteria (*3) and improves the gut environment, leading consumers to 'realizable gut health.' *2 Wheat bran-derived arabinoxylan *3 Butyric acid bacteria

- YouTube Shorts project with Marina Takewaki Starting Saturday, May 30, a project will launch on YouTube Shorts featuring Marina Takewaki, a popular fitness instructor with approximately 4.3 million subscribers. The project will introduce simple menu arrangements using 'All-Bran Bran Rich,' focusing on recipes that allow simultaneous intake of protein essential for healthy body building. Ms. Takewaki will also explain the functions of the fermentable dietary fiber in her own words.

- TikTok campaign with 10 video creators From Wednesday, May 27, 10 video creators on TikTok will share diverse content themed around All-Bran arrangement recipes and body making to boost engagement.