Kellogg's 'All-Bran' Launches New TV Commercial Featuring Natsuko Yokosawa to Promote 'Tangible Gut Health'
Kellogg Japan began a nationwide TV commercial for its 'All-Bran' brand on May 17, featuring Natsuko Yokosawa. The campaign aims to shift consumer awareness from 'vague gut health' to 'gut health with tangible results' using science-backed fermentable dietary fiber. Additional digital initiatives on YouTube and TikTok will feature influencers like Marina Takewaki to share recipes and functional benefits.
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- 📰 Published: May 18, 2026 at 20:00
- 🔍 Collected: May 18, 2026 at 11:31
- 🤖 AI Analyzed: May 18, 2026 at 11:38 (6 min after Collected)
Kellogg's major brand 'All-Bran' launched a new nationwide TV commercial on Sunday, May 17. The commercial features brand ambassador Natsuko Yokosawa. Through the question, 'Are you just vaguely doing gut health?', it proposes a shift in awareness toward 'gut health where you can feel a certain change' and promotes the value of All-Bran (*1), which can be easily incorporated into daily meals to improve the intestinal environment.
In addition, social media initiatives are planned, including a YouTube Shorts project with popular fitness instructor Marina Takewaki, who enjoys high support from women, and the appointment of 10 video creators on TikTok. By proposing gut health recipes using All-Bran that are easy to incorporate into daily life and introducing the charm of All-Bran, such as its nutritional value and functionality, the company will support the understanding and practice of 'gut health that you can feel.'
*1 Food with Functional Claims [Notification Display]: This product contains wheat bran-derived arabinoxylan. Wheat bran-derived arabinoxylan is a fermentable dietary fiber reported to improve the intestinal environment by increasing butyric acid-producing bacteria (so-called good bacteria) and increasing butyric acid. Furthermore, wheat bran-derived arabinoxylan is reported to regularize the condition of the stomach and improve bowel movements.
- New TV Commercial featuring Natsuko Yokosawa starts May 17
Following the 'Whole Grain Granola' aired in April, Natsuko Yokosawa continues as the brand ambassador for All-Bran. The story rhythmically expresses how the fermentable dietary fiber (*2) increases good bacteria (*3) and improves the gut environment, leading consumers to 'realizable gut health.'
*2 Wheat bran-derived arabinoxylan
*3 Butyric acid bacteria
- YouTube Shorts project with Marina Takewaki
Starting Saturday, May 30, a project will launch on YouTube Shorts featuring Marina Takewaki, a popular fitness instructor with approximately 4.3 million subscribers. The project will introduce simple menu arrangements using 'All-Bran Bran Rich,' focusing on recipes that allow simultaneous intake of protein essential for healthy body building. Ms. Takewaki will also explain the functions of the fermentable dietary fiber in her own words.
- TikTok campaign with 10 video creators
From Wednesday, May 27, 10 video creators on TikTok will share diverse content themed around All-Bran arrangement recipes and body making to boost engagement.
In addition, social media initiatives are planned, including a YouTube Shorts project with popular fitness instructor Marina Takewaki, who enjoys high support from women, and the appointment of 10 video creators on TikTok. By proposing gut health recipes using All-Bran that are easy to incorporate into daily life and introducing the charm of All-Bran, such as its nutritional value and functionality, the company will support the understanding and practice of 'gut health that you can feel.'
*1 Food with Functional Claims [Notification Display]: This product contains wheat bran-derived arabinoxylan. Wheat bran-derived arabinoxylan is a fermentable dietary fiber reported to improve the intestinal environment by increasing butyric acid-producing bacteria (so-called good bacteria) and increasing butyric acid. Furthermore, wheat bran-derived arabinoxylan is reported to regularize the condition of the stomach and improve bowel movements.
- New TV Commercial featuring Natsuko Yokosawa starts May 17
Following the 'Whole Grain Granola' aired in April, Natsuko Yokosawa continues as the brand ambassador for All-Bran. The story rhythmically expresses how the fermentable dietary fiber (*2) increases good bacteria (*3) and improves the gut environment, leading consumers to 'realizable gut health.'
*2 Wheat bran-derived arabinoxylan
*3 Butyric acid bacteria
- YouTube Shorts project with Marina Takewaki
Starting Saturday, May 30, a project will launch on YouTube Shorts featuring Marina Takewaki, a popular fitness instructor with approximately 4.3 million subscribers. The project will introduce simple menu arrangements using 'All-Bran Bran Rich,' focusing on recipes that allow simultaneous intake of protein essential for healthy body building. Ms. Takewaki will also explain the functions of the fermentable dietary fiber in her own words.
- TikTok campaign with 10 video creators
From Wednesday, May 27, 10 video creators on TikTok will share diverse content themed around All-Bran arrangement recipes and body making to boost engagement.
FAQ
What is 'Tangible Gut Health'?
It refers to gut health practices based on scientific evidence, such as consuming fermentable fiber, which leads to actual improvements in bowel movements and intestinal environment that consumers can feel.
Where can I find All-Bran recipes?
Starting May 30, recipes using 'All-Bran Bran Rich' will be featured on Marina Takewaki's YouTube channel and via 10 creators on TikTok.
What are the scientific benefits of All-Bran?
It contains wheat bran-derived arabinoxylan, which is reported to improve the intestinal environment by increasing butyric acid bacteria and regularize bowel movements.