Kellogg's "Sozai Marugoto Granola" Series Renewed: Powered Up with 70% Less Fat and Superfoods! New "Sozai Marugoto Granola 70% Less Fat, Mildly Sweet Plain" Launches Monday, March 30th
Kellogg's popular "Sozai Marugoto Granola" series is undergoing a major renewal this spring, featuring the addition of superfoods like quinoa and spelt to the 70% less fat lineup. The series also features updated, more cohesive packaging and introduces a new "Mildly Sweet Plain" flavor, supported by a new advertising campaign featuring talent Natsuko Yokosawa.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:28
- 🔍 Collected: March 28, 2026 at 21:59 (21h 30m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:27 (412h 28m after Collected)
Since its launch in 2022, Kellogg's "Sozai Marugoto Granola" series has been well-received. This spring, it is being renewed to meet the needs of consumers who want to enjoy convenient and nutritious food. The three items in the "Sozai Marugoto Granola 70% Less Fat" line have been powered up with the addition of superfoods, quinoa and spelt. A new "Sozai Marugoto Granola 70% Less Fat, Mildly Sweet Plain" will also be introduced, launching nationwide on Monday, March 30th.
Furthermore, the packaging design for the entire "Sozai Marugoto Granola" series has been renewed to strengthen brand consistency, make it more eye-catching at retail, and better communicate product features.
Talent Natsuko Yokosawa has been appointed as the new brand ambassador. A TV commercial featuring her will begin airing on Sunday, April 12th, and will be accompanied by consistent communication across digital and retail channels.
■ "70% Less Fat*¹" Series Powered Up with Superfoods!
The "Sozai Marugoto Granola 70% Less Fat" series is meeting customer needs for convenient and tasty nutrition by adding superfoods starting this spring. In a consumer survey*² conducted by Kellogg Japan regarding this product, 90% of respondents rated it as "tasty" and 68.4% rated it as "likely to be healthy."
In addition to the addition of superfoods, the texture has been improved to be even crispier and more appealing by changing a portion of the rolled barley traditionally used from barley to wheat.
*¹ Comparison with our "Sozai Marugoto Granola Morning Picked Strawberries"
*² From a Kellogg consumer survey conducted from August to September '25 (Survey respondents: 680 people)
■ New Launch: Popular "Plain" Type from the 70% Less Fat*¹ Series, Featuring Mild Sweetness and Versatility!
In recent years, the granola market has seen rising popularity for "plain" types that are less sweet and easy to arrange. To meet these needs, we are introducing "Sozai Marugoto Granola 70% Less Fat, Mildly Sweet Plain" as a product that allows you to eat healthier and tastier. This product also contains the superfoods quinoa and spelt, and has been crafted with a focus not only on high versatility—such as taste and ease of arrangement—but also on nutritional value.
・Arrangement Recipes Unique to "Plain"
Because this product contains flakes, it offers variety in texture. It pairs well with fresh fruit, and because it is 70% less fat*¹ with less oil but still has sweetness, it also pairs perfectly with salty ingredients.
■ Entire "Sozai Marugoto Granola" Series Package Redesign
Coinciding with this renewal and new product launch, we have refreshed the package design for the entire "Sozai Marugoto Granola" series to strengthen brand consistency, make it more noticeable to customers in stores, and more effectively convey product features.
■ Product Overview
Product Name: Sozai Marugoto Granola Morning Picked Strawberries
Content: 400g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-morning-picked-strawberries.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola Hazelnut Chocolate
Content: 370g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-hazelnut-chocolate.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola Crispy Almond
Content: 400g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-almond-honey.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola 70% Less Fat Fragrant Fruits
Content: 350g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-low-fat-fruit.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola 70% Less Fat Glamorous Fruity Chocolate
Content: 350g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-low-fat-fruity-choco.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola 70% Less Fat Mildly Sweet Plain
Content: 350g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-low-fat-plain.html
Suggested Retail Price: Open price
Launch Date: Monday, March 30, 2026
■ TV Commercial Featuring New Brand Ambassador Natsuko Yokosawa
We have appointed talent Natsuko Yokosawa as the new brand ambassador and will begin airing TV commercials nationwide from Sunday, April 12th. This commercial conveys the appeal of "Sozai Marugoto Granola," including its nutritional value and convenience, as well as its 70% fat reduction*¹. It depicts Natsuko Yokosawa enjoying the product in a realistic morning daily scene, showcasing her characteristic brightness and energy as she enjoys what has become one of her personal favorites.
You can watch the TV commercial video on the official brand YouTube channel starting Thursday, March 26th. https://youtu.be/tIeYGqbu1xY
■ About the "Sozai Marugoto Granola" Series
The "Sozai Marugoto Granola" series is granola that maximizes the goodness of each individual ingredient. Developed under the concept of three "Marugoto" (wholesome/whole) pillars, it has been refined repeatedly to allow for enjoyment of the original taste and texture of the ingredients.
"Deliciousness Marugoto": To enjoy the original texture and aroma of the ingredients, we use grains and toppings with as little processing as possible, such as cornflakes made by flattening and baking whole grains, and oat puffs and wheat that are expanded whole.
"Nutrition Marugoto": Whole oats and barley, which contain more nutrients than refined grains, are used as the main ingredients for the granola.
"Nature Marugoto": Uses grains grown with the blessings of the sun and the earth.
Furthermore, the packaging design for the entire "Sozai Marugoto Granola" series has been renewed to strengthen brand consistency, make it more eye-catching at retail, and better communicate product features.
Talent Natsuko Yokosawa has been appointed as the new brand ambassador. A TV commercial featuring her will begin airing on Sunday, April 12th, and will be accompanied by consistent communication across digital and retail channels.
■ "70% Less Fat*¹" Series Powered Up with Superfoods!
The "Sozai Marugoto Granola 70% Less Fat" series is meeting customer needs for convenient and tasty nutrition by adding superfoods starting this spring. In a consumer survey*² conducted by Kellogg Japan regarding this product, 90% of respondents rated it as "tasty" and 68.4% rated it as "likely to be healthy."
In addition to the addition of superfoods, the texture has been improved to be even crispier and more appealing by changing a portion of the rolled barley traditionally used from barley to wheat.
*¹ Comparison with our "Sozai Marugoto Granola Morning Picked Strawberries"
*² From a Kellogg consumer survey conducted from August to September '25 (Survey respondents: 680 people)
■ New Launch: Popular "Plain" Type from the 70% Less Fat*¹ Series, Featuring Mild Sweetness and Versatility!
In recent years, the granola market has seen rising popularity for "plain" types that are less sweet and easy to arrange. To meet these needs, we are introducing "Sozai Marugoto Granola 70% Less Fat, Mildly Sweet Plain" as a product that allows you to eat healthier and tastier. This product also contains the superfoods quinoa and spelt, and has been crafted with a focus not only on high versatility—such as taste and ease of arrangement—but also on nutritional value.
・Arrangement Recipes Unique to "Plain"
Because this product contains flakes, it offers variety in texture. It pairs well with fresh fruit, and because it is 70% less fat*¹ with less oil but still has sweetness, it also pairs perfectly with salty ingredients.
■ Entire "Sozai Marugoto Granola" Series Package Redesign
Coinciding with this renewal and new product launch, we have refreshed the package design for the entire "Sozai Marugoto Granola" series to strengthen brand consistency, make it more noticeable to customers in stores, and more effectively convey product features.
■ Product Overview
Product Name: Sozai Marugoto Granola Morning Picked Strawberries
Content: 400g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-morning-picked-strawberries.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola Hazelnut Chocolate
Content: 370g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-hazelnut-chocolate.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola Crispy Almond
Content: 400g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-almond-honey.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola 70% Less Fat Fragrant Fruits
Content: 350g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-low-fat-fruit.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola 70% Less Fat Glamorous Fruity Chocolate
Content: 350g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-low-fat-fruity-choco.html
Suggested Retail Price: Open price
Launch Date: Rolling change starting Monday, March 30, 2026
Product Name: Sozai Marugoto Granola 70% Less Fat Mildly Sweet Plain
Content: 350g
URL: https://www.kelloggs.com/ja-jp/products/granola/wholesome-granola-low-fat-plain.html
Suggested Retail Price: Open price
Launch Date: Monday, March 30, 2026
■ TV Commercial Featuring New Brand Ambassador Natsuko Yokosawa
We have appointed talent Natsuko Yokosawa as the new brand ambassador and will begin airing TV commercials nationwide from Sunday, April 12th. This commercial conveys the appeal of "Sozai Marugoto Granola," including its nutritional value and convenience, as well as its 70% fat reduction*¹. It depicts Natsuko Yokosawa enjoying the product in a realistic morning daily scene, showcasing her characteristic brightness and energy as she enjoys what has become one of her personal favorites.
You can watch the TV commercial video on the official brand YouTube channel starting Thursday, March 26th. https://youtu.be/tIeYGqbu1xY
■ About the "Sozai Marugoto Granola" Series
The "Sozai Marugoto Granola" series is granola that maximizes the goodness of each individual ingredient. Developed under the concept of three "Marugoto" (wholesome/whole) pillars, it has been refined repeatedly to allow for enjoyment of the original taste and texture of the ingredients.
"Deliciousness Marugoto": To enjoy the original texture and aroma of the ingredients, we use grains and toppings with as little processing as possible, such as cornflakes made by flattening and baking whole grains, and oat puffs and wheat that are expanded whole.
"Nutrition Marugoto": Whole oats and barley, which contain more nutrients than refined grains, are used as the main ingredients for the granola.
"Nature Marugoto": Uses grains grown with the blessings of the sun and the earth.