[April Fool's, but you can really buy it] Keishindo to sell limited quantity of "Ika Sugata-yaki" (Grilled Whole Squid) instead of shrimp crackers
Keishindo Co., Ltd. (Headquarters: A-PLACE Kanayama 5F, 1-14-18 Kanayama, Naka-ku, Nagoya; Representative Director: Yuji Mitsuda) will sell a limited quantity of 30 "Ika Sugata-yaki" (grilled whole squid) on its online shop on Wednesday, April 1, 2026. This unique promotion, timed for April Fool's Day, showcases the company's innovative spirit while maintaining its commitment to delicious shrimp crackers.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 15:00
- 🤖 AI Analyzed: June 2, 2026 at 12:58 (1485h 58m after Published)
Keishindo is quitting shrimp.
We've abandoned the shrimp we've been so particular about and switched to squid.
No more shrimp.
Keishindo of squid begins.
Introducing "Ika Sugata-yaki"!
Whole domestic Japanese flying squid, boldly grilled.
Limited sale only today, April 1st.
#AprilFools
#AprilFoolsButYouCanReallyBuyIt
About Ika Sugata-yaki
■Product Name
Ika Sugata-yaki (1 bag)
■Selling Price
2,700 yen (tax included)
■Quantity Available
Limited to 30 pieces
■Sales Period
From 6:00 AM on 4/1 (Wed)
*Sales will end once all items are sold out.
■Sales Location
Commitment to Japanese Flying Squid
Japanese flying squid is known as the most commonly caught squid in Japan, landed in various regions across the country. For Ika Sugata-yaki, we carefully selected squid of a size suitable for confectionery from among many options. To preserve the natural flavor of the ingredient, we source squid that has been promptly frozen after being caught. By processing it while maintaining its freshness, we bring out the inherent deliciousness of the squid.
Japanese flying squid is characterized by its rich umami and distinctive flavor, with sweetness and umami spreading with every bite.
This Japanese flying squid is grilled on a high-temperature iron plate, condensing its umami. By minimizing the seasonings used in finishing the confectionery, you can enjoy the natural taste of the ingredient.
Applying Shrimp Cracker Techniques to Squid
This product is grilled using the techniques Keishindo has refined in making shrimp crackers. The artisans meticulously shape each squid by hand before grilling, resulting in a beautifully finished product.
In contrast to the precise movements of machines, human craftsmanship involves skilled techniques.
Please savor the flavor created by the artisans' skill and the rich umami of squid that spreads the moment it enters your mouth.
Keishindo's official SNS accounts also feature this product. Please check them out.
https://www.instagram.com/keishindo/
*April 1st is April Fool's Day. While Ika Sugata-yaki is actually for sale, Keishindo will continue to deliver delicious shrimp crackers.
Brand Introduction
Keishindo celebrated its 160th anniversary in 2026.
For 160 years, we have inherited the spirit of creativity and ingenuity, pursuing the finest ingredients and techniques, and incorporating Japan's seasons, history, culture, and annual events into our confectionery.
Our representative product, "Sugata-yaki," which is grilled while preserving the shape of the shrimp, is a work of art that shines with the artisans' skill.
Even in this advanced era, each shrimp is carefully grilled by hand, one by one.
The numerous masterpieces created through our refined techniques continue to be loved by fans.
Ebi-zukushi (All Shrimp Assortment)
An assortment of Keishindo's representative shrimp crackers: "Arare-yaki," "Sugata-yaki," "Iso-yaki," and "Aburi-yaki."
2 cups and 6 pieces for 2,700 yen (tax included)
2 cups and 11 pieces for 3,780 yen (tax included)
■Customer Service
0120-08-7667 (Reception hours | Mon-Fri 10:00-17:00)
■Homepage
https://keishindo-shop.com/
■Instagram
https://www.instagram.com/keishindo/
FAQ
Can I really buy "Ika Sugata-yaki"?
Yes, despite being an April Fool's project, 30 limited quantities will actually be sold on Keishindo's online shop on Wednesday, April 1, 2026.
Why is Keishindo, a shrimp cracker specialist, selling squid crackers?
It's an April Fool's project to create buzz in a humorous way and showcase the company's high confectionery skills and playful spirit.
What is the price and sales period for "Ika Sugata-yaki"?
The price is 2,700 yen (tax included), and it will be sold in limited quantities from 6:00 AM on Wednesday, April 1, 2026, until sold out.