Tokyo Professional University of Health Sciences Renews Logo - Strengthening Brand Identity for New Value Creation

Tokyo Professional University of Health Sciences (Koto-ku, Tokyo), operated by Keishin Gakuen Educational Corporation (Shinjuku-ku, Tokyo / Chairman: Mitsutoshi Kobayashi), has announced the renewal of its university logo mark (TPU logo) as part of strengthening its brand identity. The new logo mark was created as a design symbolizing the university's goal of nurturing 'human resources who can make others and themselves happy' and education that pioneers new value toward realizing a better inclusive society. It will be gradually rolled out on the university's official website, various PR materials, and facility signs.

■ Notice of Logo Mark Change
Tokyo Professional University of Health Sciences has renewed its logo mark for the purpose of further developing educational and research activities and unifying and improving the brand image.
The new logo mark aims to visually express the university's educational philosophy and its role in society, clearly conveying the university's brand value.
In recent years, as the social environment and the environment surrounding healthcare undergo significant changes, professional human resources in the healthcare field cultivated by this university are required more than ever to have the 'ability to challenge new areas' and the 'ability to respond to changing times and create new value.'
This logo change was implemented to visually express the stance of the university responsible for developing such human resources as a brand.

■ About the New Logo Mark
The new TPU logo mark features a design where a penguin peeks out from the imposing 'TPU' letters, motifed after the 'First Penguin' concept. A 'First Penguin' refers to the one penguin that plunges first into an unknown ocean while many peers hesitate, embodying the meaning of:

"The courage to take the first step into an unknown world
The challenging spirit to pioneer new value ahead of the times"

This logo mark is positioned as a symbol representing the university's goal of nurturing 'human resources who can make others and themselves happy' and education that creates new value for a better inclusive society.

■ Thoughts Put into the Logo
For the base color of the logo mark, a navy color 'Ocean Navy' inspired by the deep sea is adopted. This represents the vast ocean into which the first penguin dives, as well as the wide world that the students spreading their wings into society will challenge.
In addition, 'Nova Silver' was adopted as the sub-color. Nova (new star) implies a star that newly begins to shine, expressing each student's future possibilities, growth, and the way they will shine in society.
The university has embedded its determination to 'continue being a university that nurtures challenging human resources' into this logo mark.

■ Future Developments
The new logo mark will be gradually deployed across various media, including the official university website, university brochures, advertising materials, business cards, envelopes, and facility signs.
Moving forward, under the new visual identity, we will aim to unify the university brand and more broadly broadcast our educational, research, and social contribution activities.