Keisei Electric Railway Signs Official Partnership Agreement with MLB and Launches Various Promotions Featuring Los Angeles Dodgers Player Roki Sasaki
Keisei Electric Railway has signed a partnership agreement with MLB and will launch promotions featuring Roki Sasaki.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 15, 2026 at 20:06 (381h 10m after Collected)
Keisei Electric Railway (Headquarters: Ichikawa City, Chiba Prefecture, President: Takao Amano) will enter into an Official Partnership Agreement with Major League Baseball (MLB) starting in fiscal year 2026 and will launch various promotions featuring Roki Sasaki, who plays for the Los Angeles Dodgers.

The Keisei Group, including Keisei Electric Railway, operates transportation and other businesses primarily in the Tokyo metropolitan area, supporting the lives of people along its lines. The group also plays a role in Narita Airport transportation and regional tourism promotion, engaging in diverse business activities. The Group Vision for 2030 states, "Contribute to the realization of a sustainable society through co-creation with people in the Keisei Group's business areas and by contributing to the strengthening of Narita Airport, Japan's gateway." Through these various promotions, we aim to generate interest in our group and to widely share our aspirations and diverse initiatives.
■Regarding the Featuring of Los Angeles Dodgers Player Roki Sasaki
Keisei Electric Railway has previously undertaken projects that draw parallels between Roki Sasaki's pitching speed of 160 km/h and the "Keisei Skyliner," which travels at a maximum speed of 160 km/h, connecting Keisei-Ueno Station and Narita Airport Station. We have also promoted the Skyliner's appeal in his hometown region of Tohoku. We have chosen to feature Mr. Sasaki because his sincere dedication and daily efforts to succeed on the world stage resonate with our vision as a comprehensive infrastructure and lifestyle enterprise group that supports safe daily lives, and we see a parallel with our challenges and hopes for the future through airport transportation.
Going forward, we plan to sequentially roll out promotions such as new commercials and various other initiatives.
〈Future Promotion Channels〉*Subject to change without notice.
TV commercials, web advertisements, special website, official YouTube channel, posters and digital signage within Keisei Line stations and trains, and at group facilities.
〈Other Initiatives〉*Confirmed initiatives will be announced via press releases and our official X account.
Installation of a special website, wrapping of Keisei Group's railway, bus, and taxi vehicles, SNS campaigns, sale of commemorative tickets, stamp rallies, etc.
【Roki Sasaki Player Profile】
Born November 3, 2001, Roki Sasaki is a professional baseball player (pitcher/right-handed thrower, right-handed batter) from Rikuzentakata City, Iwate Prefecture. While attending Iwate Prefectural Ofunato High School, he recorded a fastest pitch of 160 km/h, drawing attention as the "Monster of the Reiwa Era." He joined the Chiba Lotte Marines as their first-round draft pick in 2019. In 2022, he achieved a perfect game, the 16th in NPB history, and set a new professional baseball record with 13 consecutive strikeouts. In 2023, he contributed to Japan's victory as a member of the national team at the World Baseball Classic. He then pursued a career in Major League Baseball and currently plays for the Los Angeles Dodgers. He has made his presence felt in MLB, contributing to his team's World Series championship as a relief pitcher in the 2025 postseason.
FAQ
What is the main purpose of this partnership between Keisei Electric Railway and MLB?
The main purpose is to launch various promotional activities featuring Los Angeles Dodgers player Roki Sasaki, aiming to increase interest in the Keisei Group and share its aspirations and initiatives more widely.
When will this partnership officially begin?
The partnership is set to begin in fiscal year 2026.
Why was Roki Sasaki chosen for these promotions?
Roki Sasaki was chosen because his sincere dedication and daily efforts to succeed on the world stage resonate with Keisei Electric Railway's vision as a comprehensive infrastructure and lifestyle enterprise group, and his journey parallels the group's challenges and hopes for the future through airport transportation.
What kind of promotional activities are planned?
Planned activities include TV commercials, web advertisements, a special website, official YouTube channel content, posters and digital signage in stations and trains, vehicle wrapping, SNS campaigns, commemorative tickets, and stamp rallies.
What is Keisei Electric Railway's vision?
The Group Vision for 2030 is to 'Contribute to the realization of a sustainable society through co-creation with people in the Keisei Group's business areas and by contributing to the strengthening of Narita Airport, Japan's gateway.'