【Aiming for a More Attractive Facility, SC and Department Store Collaborate!】Phased Full Renovation of Keio Seiseki Sakuragaoka Shopping Center by 2030!

Keio SC Creation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Kenji Kozakai; hereinafter "Keio SC Creation") and Keio Department Store Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Yoshitaka Minami; hereinafter "Keio Department Store") will commence full-scale renovation work on the Keio Seiseki Sakuragaoka Shopping Center (hereinafter "Seiseki"), targeting completion by 2030.

Since its opening in 1986, Seiseki has been cherished by many customers and celebrates its 40th anniversary this year. Taking this milestone year, which has been spent alongside the local community, as an opportunity, both companies will collaborate to promote the renovation with the aim of further enhancing the facility's appeal and creating new value.

The overall concept for the facility has been set as "DRAMATIC PARK," promoting the creation of a space that generates new discoveries and a sense of excitement in everyday life. Furthermore, the value provided by the facility is positioned as "SEISEKI PREMIUM DAILY," aiming to evolve into a facility that enriches and pleasantly colors the daily lives of visiting customers.

As the first initiative, a partial area on the 2nd floor of Building B will be renewed with a floor configuration that meets customer needs. In addition to introducing new tenants, the common area design and environmental staging will be reviewed to create a more comfortable and attractive space.

Looking ahead to the planned company integration of both companies in the fiscal year 2030, Keio SC Creation and Keio Department Store will promote integrated facility management (hereinafter "Integrated Operation") without distinguishing between the corporate organization and business models of specialty stores and department stores, in line with the phased renovation of Seiseki, aiming to effectively leverage the strengths of both companies and achieve efficient and rational facility management. The companies will further deepen their collaboration, including verifying the integrated operation at Seiseki with an eye toward application to other facilities they operate.

1. Concept for Full Renovation

(1) Value to be Embodied

SEISEKI PREMIUM DAILY

We will promote the creation of a space that generates new discoveries and a sense of excitement in everyday life, so that the "everyday routine" of our customers becomes a "fulfilling daily life."

(2) Concept

DRAMATIC PARK

This embodies the desire to create a commercial facility that is like a park where local people naturally gather, yet also offers drama with new discoveries, joy, and excitement.

(3) Target

New Target: "Families Raising Children"

In addition to the long-standing local adult generation, the new target is families raising children who seek a down-to-earth and enjoyable parenting life, expanding their base in the Seiseki Sakuragaoka area, where urban functions and the natural environment are well-balanced, as residential environment improvements have progressed, particularly around the "Seiseki Kawamachi" area in recent years. The aim is to create a facility that is convenient for both busy weekdays and holidays when the family is together.

(*) "Seiseki Kawamachi"

This is the nickname for the waterside space centered on a lawn square developed in the river space of the Seiseki Sakuragaoka Station North District. Aiming for "a rich daily life with water," it is operated and utilized by the Seiseki Sakuragaoka Area Management General Incorporated Association and Tama City.

(4) Renovation Policy

Improving circulation through a hybrid of Quality and Efficiency

Quality: Provide high-quality time consumption and products as a stay-type commercial facility

Efficiency: Further enhance convenience as a functional commercial facility

2. Regarding the Renovation of Building B, 2nd Floor

(1) Construction Start Date

June 11, 2026 (Thursday)

(2) Location

Seiseki Building B, 2nd Floor, Keio Department Store women's clothing, women's accessories, and jewelry sales floor

*Seiseki specialty stores (excluding some) and the Keio Department Store cosmetics section will continue to operate.

(3) Overview

・To enhance the floor's appeal and promote in-store circulation, a new "Core Point" will be established in the center of the floor to disseminate timely information closely related to daily life.

・The Keio Department Store women's clothing, women's accessories, and jewelry sales floor on the 2nd floor of Building B will be relocated to the 3rd to 5th floors of Keio Department Store, and the food sales area, including confectionery and sweets, will be expanded in the area subject to this renovation.

(4) Renovation Opening Period

Scheduled for late January 2027

2. Customer Inquiries

Keio Seiseki Sakuragaoka Shopping Center

Tel: 042-337-2000 (10:00 AM - 6:00 PM)

[Reference] About Keio Seiseki Sakuragaoka Shopping Center

(1) Location: 1-10-1 Sekido, Tama City, Tokyo

(2) Access: Directly connected to Seiseki Sakuragaoka Station on the Keio Line

(3) Opening Date: March 28, 1986

(4) Total Floor Area: Approx. 105,100 m²

(5) Website: https://www.keio-sc.jp/