Keikyu Royal Foods Co., Ltd. Opens New Store "Onigiri Konga" with a New Franchise Model on March 31, 2026 (Tuesday) on Kawasaki Cittadella Street

Keikyu Royal Foods will open "Onigiri Konga" on Kawasaki Cittadella Street on March 31, 2026.

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  • 📰 Published: March 30, 2026 at 22:00
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Keikyu Royal Foods Co., Ltd. (Location: Ota-ku, Tokyo; President: Kenji Kojima), which handles the restaurant business of the Keikyu Development Group, will open an "Onigiri Konga" specialty store on March 31, 2026 (Tuesday) on Kawasaki Cittadella Street (1-7-4 Ogawa-cho, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture) as part of its new franchise initiative.

This opening marks our challenge into the franchise business, aiming to develop new business formats and expand our business domain.

【"Non-Pressed" Onigiri Inheriting a Legendary Taste】

The biggest feature of "Onigiri Konga" is its "non-pressed" onigiri, which are prepared on the spot by artisans upon order.

By gently wrapping the rice without crushing it, allowing air to be incorporated, we achieve a fluffy texture that melts in your mouth.

【Take-out Specialty Store in the Kawasaki Area】

The new store is a take-out specialty shop conveniently located a 6-minute walk from Keikyu Kawasaki Station and a 4-minute walk from JR Kawasaki Station.

It caters to a wide range of daily needs, including breakfast for commuters and students, office lunches, and side dishes for dinner. We will offer easy-to-enjoy, authentic "smile food" to station users and visitors to the surrounding area.

Additionally, we will offer set menus where purchasing two onigiri allows for a special combination with "miso soup" or "tsukemono" (pickles), providing a highly satisfying product lineup.

【Three Commitments of Onigiri Konga】

【Rice】Kosihikari Rice from Iwafune, Niigata Prefecture

Characterized by its rich aroma and moderate sweetness. Excess steam is removed after cooking to achieve a texture with distinct grains.

【Nori】Carefully Selected Nori from Ariake

We use fragrant and easily breakable nori that gently wraps the fluffy rice and fillings.

【Fillings】Over 20 Types of Handmade Fillings

Our signature "Soy-Marinated Egg Yolk" is a proud creation that takes 3 days to prepare. We offer a wide variety from classic to unique options, with the possibility of combining two types as toppings.

FAQ

What is "Onigiri Konga"?

"Onigiri Konga" is a new specialty rice ball store opened by Keikyu Royal Foods Co., Ltd. It is known for its unique "non-pressed" onigiri, made fresh upon order by artisans.

When and where will "Onigiri Konga" open?

The store will grand open on March 31, 2026 (Tuesday) on Kawasaki Cittadella Street, located a 6-minute walk from Keikyu Kawasaki Station and a 4-minute walk from JR Kawasaki Station.

What makes "Onigiri Konga" onigiri special?

The onigiri are "non-pressed," meaning the rice is gently wrapped without being crushed, creating a fluffy texture that melts in your mouth. They use high-quality Kosihikari rice from Niigata, carefully selected Ariake nori, and over 20 types of handmade fillings.

What is the business model for this new store?

This opening represents Keikyu Royal Foods' challenge into the franchise business, aiming to develop new business formats and expand their business domain. The Kawasaki store will operate as a take-out specialty shop.

Are there any special offers or set menus available?

Yes, there is a set menu where purchasing two onigiri allows for a special combination price with miso soup or tsukemono (pickles).