Keikyu Royal Foods Co., Ltd. (Location: Ota-ku, Tokyo; President: Kenji Kojima), which handles the food and beverage business of the Keikyu Development Group, will open an onigiri specialty store, "Onigiri Konga," on Tuesday, March 31, 2026, on Kawasaki Cinecitta Street (1-7-4 Ogawa-cho, Kawasaki-ku, Kawasaki City, Kanagawa Prefecture) as part of a new franchise initiative.
This opening marks our company's challenge into the franchise business, aiming for new business format development and expansion of our business domain.
**["Non-squeezed" Onigiri Inheriting a Legendary Taste]**
The biggest feature of "Onigiri Konga" is its "non-squeezed" onigiri, which is finished by an artisan on the spot after receiving an order.
By wrapping the rice without crushing it and incorporating air, we achieve a fluffy texture that gently melts in your mouth.
**[Takeout Specialty Store Development in the Kawasaki Area]**
The new store is a takeout specialty store located in a prime location, 6 minutes walk from Keikyu Kawasaki Station and 4 minutes walk from JR Kawasaki Station.
It caters to a wide range of daily life scenes, such as breakfast demand during commutes to work or school, office lunches, and dinner side dishes. We will provide easy and authentic "smile food" to station users and visitors to the surrounding area.
In addition, we will offer set menus where customers can combine "miso soup" or "oshinko" at a discount when purchasing two onigiri, ensuring a highly satisfying product lineup.
**[Three Commitments of Onigiri Konga]**
**[Rice]** Koshihikari from Iwafune, Niigata Prefecture
Characterized by its rich aroma and moderate sweetness. After cooking, the steam is appropriately released to achieve a firm, grainy texture.
**[Nori]** Carefully Selected Ariake Nori
We use fragrant and crisp nori seaweed that gently wraps the fluffy rice and ingredients.
**[Ingredients]** Over 20 types of handmade ingredients
The popular "soy-marinated egg yolk" is a confident creation prepared over three days. We offer a wide variety from classic to unique, and it's also possible to combine two types as toppings.
FACT BOX
- Source: PR TIMES
- Category: New Product