Let's Create! Kami-Ooka Oshi Map

Keikyu Department Store Co., Ltd. (Head Office: Yokohama City, Konan Ward, President: Ryosuke Shimada, hereinafter Keikyu Department Store), part of the Keikyu Group, and Yokohama City University (Yokohama City, Kanazawa Ward, President: Shinichi Chikano, hereinafter Yokohama City University) will hold the industry-academia collaboration project "Let's Create! Kami-Ooka Oshi Map" in two phases: from July 16 (Thu) to July 29 (Wed), 2026, and from August 6 (Thu) to August 19 (Wed).

This project is based on a proposal by Yokohama City University students in the "21st Kanagawa Industry-Academia Challenge Program" hosted by the Kanagawa Keizai Doyukai, and will be implemented as a commemorative project for the 30th anniversary of the opening of Keikyu Department Store and Wing Kami-Ooka.

This is a participatory event where we will solicit "recommended spots in Kami-Ooka" and "favorite shops" from local residents, and based on their input, complete a "map created by everyone."

Kami-Ooka has many charms, including long-established stores that have been loved by the community for many years, townscapes, and scenery cherished by people.

This project aims to provide local residents with new discoveries and visitors with an opportunity to learn about the charms of Kami-Ooka by collecting and visualizing the real voices of those who know the area well.

By combining the proposals from Yokohama City University students with the voices of the community, we will widely disseminate the charms of Kami-Ooka that are not found in guidebooks, and create a space to discover and share new local attractions with participants.

In addition, we will also hold special broadcasts of the Yokohama City University student podcast "Kusano-ne" and pop-up events introducing the university's learning and community collaboration activities, disseminating the charms of the region from a student's perspective.

On the occasion of its 30th anniversary, Keikyu Department Store will work with local residents through this project to discover and promote new attractions in Kami-Ooka, and to revitalize the local community for future generations.

Project Visual Podcast Recording & Interview Scene Kami-Ooka Oshi Map (Image)

Let's Create! Kami-Ooka Oshi Map

1. Keikyu Department Store / Wing Kami-Ooka 30th Anniversary Exhibition "Let's Create! Kami-Ooka Oshi Map"

Through industry-academia collaboration between Keikyu Department Store and Yokohama City University, based on the proposal submitted in the "21st Kanagawa Industry-Academia Challenge Program" hosted by the Kanagawa Keizai Doyukai, we will implement "Let's Create! Kami-Ooka Oshi Map" as a commemorative project for the 30th anniversary of the opening of Keikyu Department Store and Wing Kami-Ooka. This initiative solicits "recommendations for Kami-Ooka" from local residents and visualizes their voices to rediscover and promote the charms of the Kami-Ooka town.

Date & Time: July 16 (Thu) - July 29 (Wed), 2026, and August 6 (Thu) - August 19 (Wed), 2026

Location: Wing Kami-Ooka 2F Garden Court

Co-hosted by: Yokohama City University

Admission: Free

Content

<Phase 1> July 16 (Thu) - July 29 (Wed)

We will solicit information about the charms of Kami-Ooka, such as "recommended spots in Kami-Ooka" and "favorite shops," through application forms set up in the venue.

The submitted information will be posted sequentially along with a giant Kami-Ooka town map set up in the venue, sharing and disseminating the recommended information from local residents.

Furthermore, 10 applicants will be selected by lottery to receive "Yokohama Shigeta" "Kami-Ooka Anpan Manju (8 pieces)".

<Phase 2> August 6 (Thu) - August 19 (Wed)

Recommended information gathered in Phase 1 will be displayed with pins on the giant Kami-Ooka town map, visualizing the charms of the area.

In addition, we will implement a participatory reaction project that allows visitors to express their agreement and support for the posted recommendations, creating a space where visitors can discover and share new attractions of Kami-Ooka with each other.

Project Visual Kami-Ooka Oshi Map (Image)

2. Event Information

"Yokoichi POP-UP: Designing Rich Experiences"

Date & Time: August 9 (Sun) & 10 (Mon), 11:00 - 16:00 each day

Location: Wing Kami-Ooka 2F Garden Court

A limited-time pop-up event planned and operated by Yokohama City University students will be held.

Under the theme of "Designing Rich Experiences," we will offer experiential introductions to university learning, including a well-being type diagnosis, seminar and course experience, and a panel exhibition introducing community collaboration and research activities.

We will create new points of connection between the university and the community through content that can be enjoyed by both adults and children.

3. Special Series Distribution of Podcast "Kusano-ne"

First Distribution Date & Time: From 5:00 PM on July 3 (Fri)

"Kusano-ne" QR Code

Yokohama City University students will interview individuals running shops and engaging in community activities in Kami-Ooka,

and broadcast their authentic voices on the podcast.

We will delve into the charms of Kami-Ooka by having people active in the community directly share their thoughts and the background of their activities.

This project is linked to the main project "Let's Create! Kami-Ooka Oshi Map," and by layering episodes and perspectives gained through interviews, we will three-dimensionally uncover the charms of the region and disseminate them in a deeper and more multifaceted way.

*What is Podcast "Kusano-ne"? It is an audio content distributed by members belonging to Yokohama City University's Nemoto Seminar (Transformative Service Design Lab: TSDLab).

It features discussions on service design and well-being, with members sharing their learning in a conversational format.

4. Yokohama City University's Initiatives (Social Collaboration)

In April 2026, the "Social Collaboration Center" will launch, based at the Minatomirai Satellite Campus (Yokohama Landmark Tower 7F).

In addition to research projects for solving regional issues and creating new value, support for lifelong learning for citizens, and support for student community activities, we will promote new social collaborations that connect the university's "knowledge" with the community in a grounded manner, such as promoting recurrent education and citizen science in collaboration with companies.

5. Customer Inquiries

Keikyu Department Store TEL: 0570-045-848 (Navi Dial) [Reception Hours: During business hours]