Preventing Entrepreneurs from Creating Logos on a Whim: Free Webinar 'Branding and Logo Design for Early-Stage Startups' to be Held on June 25

AGORA Inc. (Headquarters: Machida City, Tokyo) holds monthly webinars to support entrepreneurs. This seminar is designed for early-stage entrepreneurs to learn the basics of branding and logo design.

The seminar will be clearly explained by Makoto Yoshii, who provides over 400 entrepreneurship consultations annually at a Tokyo Metropolitan Government-certified incubation facility, and Naotoshi Kozaki, who provides consistent support from brand strategy to logo, web, video, and various communication designs while working with SMEs and regional revitalization.

Startup Web Seminar: 'Branding and Logo Design for Early-Stage Startups: How to Create a Logo You Won't Regret'

AGORA Inc. will hold a startup web seminar on Thursday, June 25, 2026, themed 'Branding and Logo Design for Early-Stage Startups.' This seminar will explain logo creation needed in the early stages of a startup from a perspective that includes not just design, but also branding, promotion, and sales funnels.

The speakers are Makoto Yoshii, who has provided AI-powered business advice to over 300 entrepreneurs annually for those considering starting a business or new ventures and interested in applying AI technology, and Naotoshi Kozaki, who has been involved in over 2,000 branding and design projects for more than 250 companies, providing consistent support from brand strategy to logo, web, video, and various communication designs while working with SMEs and regional revitalization.

The Common Pitfall: 'Just Making a Logo' in Early-Stage Startups

At the time of founding, one of the first creative tasks many business owners undertake is 'logo creation.' However, in reality, issues often arise after logo creation, such as: deciding based solely on appearance, difficulty using it on business cards or social media, misalignment with the brand direction, or needing to redo it later. Originally, a logo is not just a 'mark' but the foundation of brand design that conveys the value and direction of the business.

Logo Design in Early-Stage Startups: It's Not Just About 'Making It'

This seminar will organize the necessary perspectives for 'creating a logo you won't regret' through topics such as: the relationship between logos and branding, creative development needed when starting a business, and brand thinking and promotion design. It will also specifically explain how logos are used in actual business operations, such as websites, social media, business cards, sales tools, videos, and store signage. The content focuses on learning 'how to design the worldview of the business' rather than just 'making a logo.'

Explaining 'Brand Design that Drives Promotion' in a Talk Show Format

The second half will feature a talk show between the two speakers. They will discuss topics such as: common mistakes entrepreneurs make in logo creation, the connection between brand, sales, and promotion, when a logo renewal becomes necessary, and brand design aligned with business growth, using real examples.

Recommended for:

1. Those planning to start a business: Those who want to proceed with brand building after organizing the business direction and vision, rather than just 'making a logo on a whim.'
2. Those considering logo creation: Those who want to learn how to create a 'long-lasting logo' based on principles, not just design preferences.
3. Those about to set up a website or social media: Those who want to know how to unify business cards, website, social media, and sales tools around a logo.
4. Those who cannot articulate their company's worldview or strengths: Those who want to organize their brand direction and identity.
5. Those facing challenges with their company's promotion: Those who feel their messaging is 'inconsistent' or 'not conveying appeal' and want to review the foundation of their branding.
6. Those who have created a logo but are not satisfied: Those who feel something is off with their current logo or brand expression and want to learn for future revisions.

Speaker Introductions

Makoto Yoshii, Representative Director and Strategist, GLOCAL GUNSHI Inc.
MBA from BOND University. After working in sales at a job placement company, he served as an incubation consultant at Interwars Inc., where he built the 'Intrapreneur Academy (corporate entrepreneurship development program)' from scratch, supporting over 400 corporate entrepreneurs in business plan creation. He also engaged in M&A support and on-site incubation support by residing at startups. He provides over 300 entrepreneurship consultations annually at a Tokyo Metropolitan Government-certified incubation facility. Since April 2024, he has also served as CIO (Chief Incubation Officer) of AGORA Inc., providing hands-on support alongside entrepreneurs. In addition to GLOCAL GUNSHI Inc., he serves as a specialist consultant at the Tama Startup Support Section, Business Strategy Department of the Tokyo Metropolitan Small and Medium Enterprise Support Center, CIO of AGORA Inc., and a supporter and mentor for NEXs Tokyo, supporting many entrepreneurs.

Naotoshi Kozaki, Representative Director, KOZAKIKAKU Inc.
Director of the Brand Planner Association, and Representative of the Kanagawa Region of the Japan Graphic Design Association. Born in Toyama Prefecture in 1983. After graduating from Tama Art University with a degree in Information Design, he began working as a freelance designer in 2007 and established KOZAKIKAKU in 2017. He has been involved in over 2,000 branding and design projects for more than 250 companies, providing consistent support from brand strategy to logo, web, video, and various communication designs while working with SMEs and regional revitalization. Centered on the concept of 'making undiscovered charm shine,' he designs the organizational culture and brand experience of local companies, supporting improvements in recruitment capability, profitability, and social value. With the theme of improving management through the power of creativity, he visualizes the potential of companies, regions, and people, working to create lasting value.

Startup Web Seminar: 'Branding and Logo Design for Early-Stage Startups: How to Create a Logo You Won't Regret'

■ Overview
Date & Time: Thursday, June 25, 2026, 19:00 - 20:00
Location: Online (Zoom)
Fee: Free
Target: Entrepreneurs, aspiring entrepreneurs, startup executives, freelancers, those interested in learning about logo design and branding
Content: Logo creation / Branding / Q&A
Organizer: AGORA Inc.

■ Schedule
19:00 - Opening & Announcements from AGORA
19:05 - Start of Web Seminar 'Branding and Logo Design for Early-Stage Startups: How to Create a Logo You Won't Regret'
19:45 - Q&A
20:00 - Closing