KEEN Inc. to Exhibit at Marketing Week Spring 2026, Maximizing SNS Campaign Results with Community Data

KEEN Inc., headquartered in Shibuya-ku, Tokyo, and led by Representative Director Kazuha Ogura, which provides "kaiwai marketing" support utilizing generative AI, announced its participation in "Marketing Week Spring 2026," Japan's largest comprehensive marketing exhibition. KEEN's service, "KEEN Kaiwai DB," focuses on the loose connections formed by users on SNS (X, TikTok, etc.), known as "kaiwai," to support marketing activities from brand awareness to purchase promotion through UGC creation and collaborations with creators. It analyzes vast amounts of SNS post data with generative AI to implement data-driven strategies. The company has a track record of implementations with KOSÉ Corporation and Shiseido Japan Co., Ltd. Marketing Week is Japan's largest comprehensive exhibition, bringing together professionals in marketing, public relations, sales promotion, and e-commerce. KEEN decided to exhibit to engage directly with marketers seeking to enhance UGC strategies or review their use of influencers and SNS. The booth will feature specific case studies and demonstrations of "KEEN Kaiwai DB." Marketing Week Spring 2026 (26th edition) will be held from April 22 (Wednesday) to 24 (Friday), 10:00-17:00, at Tokyo Big Sight, in the Startup Gate area. The event covers all areas of marketing, including sales promotion, SNS, digital marketing, CX, and sales support. The 2026 spring exhibition anticipates 300 exhibitors and 20,000 visitors. KEEN Inc. was established in 2019 with the vision to "create a movement that liberates people from various 'excuses for not being able to' and changes the world by enabling working individuals to have a third community and engage in activities." It develops "KEEN Kaiwai DB," which visualizes and analyzes the enthusiasm of communities with specific interests ("kaiwai") using its unique database, and provides marketing support utilizing this database. The company aims to support corporate marketing activities by analyzing fan enthusiasm, which tends to be subjective, and to create a sustainable economic zone rather than fleeting buzz. It has obtained ISO/IEC 27001 information security international certification and has raised funds from companies such as FreakOut Holdings, Inc.