au Financial Service Launches New 'au PAY Card' TV CM Featuring Minami Tanaka
au Financial Service will air a new TV CM for the revamped 'au PAY Card' starting May 19, 2026. Featuring Minami Tanaka and choreography by NOSUKE, the commercial highlights the card's new stylish design and expanded features.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 13:00
- 🔍 Collected: May 19, 2026 at 04:31
- 🤖 AI Analyzed: May 28, 2026 at 16:57 (228h 25m after Collected)
au Financial Service will launch a new nationwide TV commercial titled 'Atarashitte, Ureshikunai?' (Isn't newness happy?) for the 'au PAY Card' on May 19, 2026.
The 'au PAY Card' underwent a significant design renewal in March 2026, shifting to a simple and stylish aesthetic alongside enhanced functionalities. In this commercial, Minami Tanaka showcases the card's new appeal through a series of catchy and visually striking poses.
The poses were conceived and directed by NOSUKE, a professional dancer and choreographer. By incorporating high-impact movements that viewers might feel compelled to imitate, the CM aims to leave a strong impression of the new card's debut. The soundtrack features a modern arrangement of the classic piece 'The Entertainer,' creating a unified and contemporary atmosphere.
During filming, NOSUKE provided meticulous guidance on angles and positions, even down to the millimeter. Tanaka remarked on the physical demand of the various poses, while NOSUKE praised her performance, giving her a 'perfect 200 out of 100' for her execution and poise.
The 'au PAY Card' underwent a significant design renewal in March 2026, shifting to a simple and stylish aesthetic alongside enhanced functionalities. In this commercial, Minami Tanaka showcases the card's new appeal through a series of catchy and visually striking poses.
The poses were conceived and directed by NOSUKE, a professional dancer and choreographer. By incorporating high-impact movements that viewers might feel compelled to imitate, the CM aims to leave a strong impression of the new card's debut. The soundtrack features a modern arrangement of the classic piece 'The Entertainer,' creating a unified and contemporary atmosphere.
During filming, NOSUKE provided meticulous guidance on angles and positions, even down to the millimeter. Tanaka remarked on the physical demand of the various poses, while NOSUKE praised her performance, giving her a 'perfect 200 out of 100' for her execution and poise.
FAQ
au PAY カードの新TVCMの放映開始日はいつですか？
2026年5月19日から全国で放映が開始されます。
CMに出演しているタレントは誰ですか？
田中みな実さんが出演しています。
CMのポーズ考案や演出を担当したのは誰ですか？
ダンサー・振付師のNOSUKE（のすけ）氏が担当しました。
au PAY カードはいつリニューアルされましたか？
2026年3月から、カードデザインのリニューアルおよび各種機能の拡充が行われています。
CMで使用されている楽曲は何ですか？
クラシックの名曲「The Entertainer」を現代風にアレンジしたものが採用されています。