au Financial Service Corporation (Headquarters: Minato-ku, Tokyo, President and Representative Director: Atsushi Nagano) will release the third installment of the "au PAY Smart Loan" Web commercial, "Charge" episode (hereinafter referred to as this CM), starting April 6, 2026. Following the well-received first and second installments, Kenjiro Tsuda will appear in this CM, and newly joined actor Hisashi Yoshizawa will also participate. Through the interaction between the two, the worldview of the au PAY Smart Loan is expressed even more attractively. This third CM focuses on "smart charging," one of the features that make au PAY Smart Loan a "Of course, Smart Loan!" choice for au users.
CM Story In response to the familiar phrase, "If you're an au user, of course, Smart Loan!", Detective Tsuda and a junior detective pursue the small question, "Why 'of course'?". The setting for this third commercial in the series is an interrogation room filled with tension.
A mysterious important witness (Hisashi Yoshizawa) who seems to know something makes a new appearance. The junior detective faces Yoshizawa, who shows a composed expression, with a serious look. Just when you think an interrogation is taking place... for some reason, the topic of conversation that can be heard is about the au PAY Smart Loan. What on earth is the true identity of that voice!?
Eventually, the two detectives enjoy an ADR (voice dubbing) play, completely neglecting the interrogation, and Yoshizawa also shows an exasperated face, instinctively saying, "Please do a proper interrogation~". The comical reactions of the three different individuals are depicted. Please pay attention to their respective expressions.
Centered around the question "Why 'of course'?" that has been presented throughout the series, this CM highlights the "smart charging" feature, which is one of the reasons why au users can use the au PAY Smart Loan smartly.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: KDDI
- Products / services: au PAY