au Energy & Life Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shigeru Saito; hereinafter referred to as au Energy & Life) will hold a "Tanabata Gacha" event for customers using the au Denki app, where they can win up to 1,000 Ponta points.

During the campaign period, simply by launching the au Denki app, each customer will receive one gacha ticket. Through a pop-up displayed within the app, you can enjoy a gacha where you are guaranteed to win Ponta points. This special event, designed to express gratitude for your daily use, is limited to seven days, from Friday, July 3, 2026, to Thursday, July 9, 2026, coinciding with Tanabata.

Overview of Tanabata Gacha Ticket Distribution

Distribution Period

Friday, July 3, 2026, 11:00 AM – Thursday, July 9, 2026, 11:59 PM

Eligible Participants

App users who are contracted with "au Denki" (first-time app users are also eligible)

Details

One ticket to play the gacha will be distributed during the distribution period.

Ticket Expiration Date

10 days, including the date the ticket is acquired, regardless of the distribution period.

Prize

By playing the gacha with the distributed ticket, you will receive one of the following amounts of Ponta points: 1 Ponta point, 5 Ponta points, 10 Ponta points, 100 Ponta points, or 1,000 Ponta points.

Details Page

Information is available within the app. Please download the app from here to check.

Background

The au Denki app is a service that allows you to easily check useful information for daily life, such as visualizing electricity consumption, predicting charges, and providing energy-saving advice. With the desire to bring a sense of seasonal enjoyment at the moment of opening the app, we have been developing gacha campaigns linked to seasonal events since 2025.

To date, over 2.5 million customers have participated, and we have received numerous comments such as "It becomes a small joy in everyday life." For this Tanabata event, we are holding a "Tanabata Gacha" to deliver a special feeling unique to the season of wishing upon stars. We hope that you will feel the excitement of participating in events every time you open the app.

Comments from Person in Charge

"We want the moment of opening the app to be a little moment of enjoyment," we believe, and we continue to implement gacha campaigns that can be enjoyed seasonally. Tanabata is the season when Orihime and Hikoboshi meet only once a year. We want to provide a small opportunity for a change of pace, allowing people to briefly turn their thoughts to the night sky during the Tanabata season, even amidst busy daily lives. We hope that this "Tanabata Gacha" will be an opportunity to add a little enjoyment to your daily routine. Moving forward, through the au Denki app, we will continue to offer plans that can be easily enjoyed while being close to your daily life. For those who have not yet used the app, please take this opportunity to receive a gacha ticket and enjoy our limited-time seasonal event.

Outlook

Under the corporate message "Energize Your Life," au Energy & Life continues its efforts to provide better services. In April 2026, au Denki celebrated its 10th anniversary since its service launch, thanks to your continued support. We express our sincere gratitude to the many customers who have used our services for such a long time.

We view this 10th anniversary milestone as an important occasion, and while we continue to improve the app for a more comfortable user experience, we will also continue to develop various plans that can be enjoyed in daily life, including gacha campaigns linked to seasonal enjoyment. We will continue to strive to enhance our experiential value so that we can remain a familiar and easy-to-use service for our customers.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Ponta