Expressing 'Living Smart with Electricity' Through 'Run-run-runmo': au Denchi Promotional Video Released

au Energy & Life (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Shigeru Saito) is releasing a promotional video for its 'au Denchi' electricity service, which utilizes residential storage batteries. The video features the corporate mascot, 'Run-run-runmo.' Through scenes showing natural household electricity usage and staying secure during power outages, it depicts a lifestyle supported by 'au Denchi,' balancing electricity bill savings with disaster preparedness. The video will be screened sequentially starting May 25 (Mon) on trains, including JR lines in Tokyo, at movie theaters, and via convenience store digital signage. ■ Background and Purpose In recent years, rising fuel costs and tight electricity supply have heightened interest in household energy expenses. Furthermore, preparedness for power outages caused by disasters like typhoons is gaining attention. However, battery-based electricity services can feel complex, making it difficult for customers to visualize their benefits. Consequently, au Energy & Life created this video to make life with 'au Denchi' feel more accessible. It illustrates that 'smart electricity usage' can simultaneously achieve cost reduction and disaster measures without the need for 'patient saving.' ■ Promotional Video: 'au Denchi: Run-run-runmo Edition' The video introduces 'au Denchi' features within a soft, vibrant world themed after 'Run-run-runmo's' colors. By depicting movements like connecting the storage battery as if it were a power outlet and featuring ears that glow when electricity is supplied, the complex service is made easy to understand. With charming movements like walking and jumping, the video is designed to be accessible for all ages.