First Corporate Character 'Runrunrunmo' Debuts! 'Digital Employee ID' and 'au Denki' 10th Anniversary Special Website Released!
au Energy & Life celebrates the 10th anniversary of its 'au Denki' service by introducing its first corporate character, 'Runrunrunmo', launching a special website, and planning in-app gacha campaigns.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 02:24 (351h 53m after Collected)
au Energy & Life Inc. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Shigeru Saito, hereafter: au Energy & Life) celebrated the 10th anniversary of the launch of the 'au Denki' service on April 1, 2026. To commemorate this milestone, 'Runrunrunmo', the first corporate character of au Energy & Life, has joined the Public Relations and Advertising Department.
Along with this, a special website celebrating the 10th anniversary of 'au Denki' and the joining of 'Runrunrunmo' will be released from April 6, 2026.
In addition, the 'au Denki' app will release anniversary-specification icons and sequentially roll out a gacha project to celebrate the 10th anniversary.
■Background of adopting a character for the 10th anniversary
'au Denki', which started providing services in 2016, celebrated its 10th anniversary in 2026.
Until now, while facing the voices of many customers, au Energy & Life has been working to improve convenience and clarity, centering on the 'au Denki' app, which is the main point of contact with customers. On the other hand, looking toward the next 10 years, we believe it is important to be a presence that feels closer to people, in addition to being convenient.
Therefore, the character 'Runrunrunmo' was born as a new presence that triggers people to turn their attention to energy in their daily lives and supports communication with customers. As a corporate character, this character will play a role in communicating the ideas and initiatives that au Energy & Life values to society, starting with activities on web pages and SNS.
[New Employee Profile]
- Name: Runrunrunmo
- Employee Number: No. 10-2026
- Affiliation: Public Relations and Advertising Department (10th Anniversary Celebration Section)
- Characteristics: A curious 'marmot' who loves fun things
- Special skill: Finding small happiness
- First job: Joining greetings on the HP and SNS
- Enthusiasm: 'I became a member of au Energy & Life from today! I'll find lots of small happiness for everyone beyond electricity, runmo!'
- 'Runrunrunmo' introduction page: http://kddi-l.jp/i8L
Along with this, a special website celebrating the 10th anniversary of 'au Denki' and the joining of 'Runrunrunmo' will be released from April 6, 2026.
In addition, the 'au Denki' app will release anniversary-specification icons and sequentially roll out a gacha project to celebrate the 10th anniversary.
■Background of adopting a character for the 10th anniversary
'au Denki', which started providing services in 2016, celebrated its 10th anniversary in 2026.
Until now, while facing the voices of many customers, au Energy & Life has been working to improve convenience and clarity, centering on the 'au Denki' app, which is the main point of contact with customers. On the other hand, looking toward the next 10 years, we believe it is important to be a presence that feels closer to people, in addition to being convenient.
Therefore, the character 'Runrunrunmo' was born as a new presence that triggers people to turn their attention to energy in their daily lives and supports communication with customers. As a corporate character, this character will play a role in communicating the ideas and initiatives that au Energy & Life values to society, starting with activities on web pages and SNS.
[New Employee Profile]
- Name: Runrunrunmo
- Employee Number: No. 10-2026
- Affiliation: Public Relations and Advertising Department (10th Anniversary Celebration Section)
- Characteristics: A curious 'marmot' who loves fun things
- Special skill: Finding small happiness
- First job: Joining greetings on the HP and SNS
- Enthusiasm: 'I became a member of au Energy & Life from today! I'll find lots of small happiness for everyone beyond electricity, runmo!'
- 'Runrunrunmo' introduction page: http://kddi-l.jp/i8L