AI On-Demand Transit "mobi" Begins Demonstration Operation in Kitanakagusuku Village

Kitanakagusuku Village (Location: Okinawa Prefecture, Village Mayor: Takanori Higa) and Okinawa Cellular Telephone Company, Ltd. (Headquarters: Naha City, Okinawa Prefecture, President: Yasuaki Miyakura, hereinafter "Okinawa Cellular"), and KDDI Smart Mobility Inc. (Headquarters: Chuo-ku, Tokyo, President: Kei Matsudaira, hereinafter "KDDI Smart Mobility") will launch the AI on-demand transit service "mobi" in Kitanakagusuku Village, Okinawa Prefecture, starting Wednesday, July 1, 2026.

AI on-demand transit "mobi" is a new style of "shared transit service" that serves as an alternative to walking, cycling, or short trips by private car within one's living area, providing a new means of transportation for hospital visits, local shopping, and more.

In Kitanakagusuku Village, issues include chronic traffic congestion, ensuring transportation for the elderly and students who do not have driver's licenses, and improving access to medical and commercial facilities. Furthermore, due to the geographical characteristic of dispersed settlements and the limited coverage of existing bus routes, there are "transportation deserts" where residents experience inconvenience in their daily lives.

In particular, with an aging population, securing transportation options that do not rely on private vehicles is an urgent task. There is a need for last-mile transportation that connects residents' homes to their destinations, addressing the transportation challenges closely related to the daily lives of local residents, including the elderly's hospital visits and shopping, and families with young children.

The introduction of "mobi" will enable the provision of detailed transportation services tailored to local conditions, complementing existing public transportation. This will enhance the convenience of mobility for diverse residents, including the elderly and families with young children, while also creating opportunities for going out, reducing living burdens, and promoting local circulation, aiming for the further development of Kitanakagusuku Village in the future.

Kitanakagusuku Village, Okinawa Cellular, and KDDI Smart Mobility will continue to work with the local community to solve local transportation issues.

* The operation of this service will be carried out by Yuuna Taxi Co., Ltd.

Please refer to the attached document for detailed service information.

<Attached Document>

1. Service Overview

(1) Service Details

- Service Area: Within Kitanakagusuku Village

- Service Period: From Wednesday, July 1, 2026, to Wednesday, March 31, 2027

- Service Hours: 9:00 AM to 7:00 PM

- Vehicle: Vehicles that can accommodate 4 passengers

- Fare: Basic Fare: 500 yen

Discount Fare: 200 yen (Eligible individuals are as follows)

Elderly aged 65 and over / Holders of disability certificates / Holders of rehabilitation certificates /

Those who have voluntarily returned their driver's license / Elementary school students

* Preschool children (accompanied by a guardian) are free for up to two children per guardian.

From the third child onwards, the discount fare applies.

- How to Use: Via app or phone (mobi Customer Support: 050-2018-0107,

Phone Reception Hours: 9:00 AM to 7:00 PM)

- Payment Methods: Credit card, cash

- Pick-up/Drop-off Locations: 94 locations including public facilities, commercial facilities, and hospitals (as of July 1)

* Pick-up/drop-off locations will be changed as needed based on usage.

(2) Service Area

Operation within the yellow-bordered area on the map below

(3) How to Book via App

App

Please download the app from the following links.

For iPhone users: https://apps.apple.com/jp/app/willers-maas/id1471754821

For Android users: https://play.google.com/store/apps/details?id=jp.co.willer.maasapp