Otaru Western Confectionery Store LeTAO (Keishiiishii Co., Ltd., headquartered in Chitose City, Hokkaido) announces that its New Chitose Airport store will launch "COOORN" (Kōōōn), developed over a long period and overflowing with Hokkaido corn, starting July 1, 2026 (Wed). We deliver the charm of corn from Hokkaido's gateway.

COOORN

Commitment and Features of the New Product "COOORN"

Addictive with the first bite! "COOORN" bursts with 3 delightful textures.

A treat where sweet corn overflows from LeTAO's special "chewy" dough. Its greatest appeal lies in its carefully selected ingredients and "3 delightful textures."

Inside LeTAO's special dough, we've generously packed "corn cheese filling," made by stir-frying Hokkaido corn with butter and combining it with Parmesan and mozzarella cheeses. With every bite, the "popping" texture and sweetness of the corn fill your mouth.

Furthermore, we top the surface with Gouda cheese, and the baked cheese provides a "crispy" and fragrant texture. The savory flavor of the cheese adds an exquisite accent, creating a deliciousness that won't bore you until the last bite.

When enjoying at home, please warm it in a microwave or toast it in a toaster. The cheese inside will melt into a gooey consistency, allowing you to enjoy a taste as if it were freshly baked.

About the Birth of "COOORN"

[Development Story: One year from conception. A completely new special dough born from the developer's "unwavering passion."]

"We want to create a special item that only LeTAO can deliver."

With this strong desire, the new product "COOORN" has been commercialized after a full year of effort from its conception.

The base for development was the "chewy" texture loved by many customers. However, in pursuit of the ideal texture, it was difficult to complete. After much trial and error, we arrived at LeTAO's unique "special dough," which is neither bread dough nor cake dough. By challenging ourselves to use gluten-free ingredients without yeast, we have achieved an unprecedented "chewy" texture. The developer's persistent dedication led to the creation of LeTAO's special dough.

Additionally, to ensure a wide range of customers can enjoy it, we have carefully crafted a gentle recipe that does not use spices like black pepper, making it safe for children to eat.

[Developer's Intention: Start your Hokkaido journey with this product.]

Arriving in Hokkaido early in the morning, your journey is about to begin – we hope you will stop by "LeTAO New Chitose Airport Store" at this special moment, taste this "COOORN," and then start your wonderful Hokkaido trip. We have poured this sentiment of wanting to be a part of our customers' travel memories into "COOORN."

[Intention behind the Naming: Three consecutive "O"s]

The biggest feature of "COOORN" is the abundance of sweet Hokkaido corn packed into LeTAO's special dough. To express the overwhelming volume of this corn, we deliberately placed three "O"s in the product name.

With the sentiment of the 100th anniversary of Chitose City's airport opening, this product will be sold exclusively in the Chitose area. The three "0"s (zeros) in a row, "000," evoke the character "千" (sen, meaning thousand) in Chitose City's name. Furthermore, the shape of the baked product itself resembles a "0" (zero) shape, tightly encasing the corn. Please enjoy the "crispy, chewy, popping" textures created by the abundant corn, along with our heartfelt wishes for the land of Chitose.

Sentiments for the 100th Anniversary of Chitose City Airport Opening

Chitose City Airport Opening 100th Anniversary Logo Mark

In 2026, Chitose City will celebrate its 100th anniversary of airport opening. The Chitose airport, which began when the first "Hokkai" aircraft landed on a landing strip created by the labor of Chitose villagers 100 years ago, has developed into the current New Chitose Airport and the Air Self-Defense Force Chitose Base.

Keishiiishii, which operates Otaru Western Confectionery Store LeTAO, also celebrates its 30th anniversary this year. We will celebrate together with the town of Chitose, which has supported our growth, and continue to contribute to the further growth and development of the town for the next 100 years.

Chitose City Airport Opening 100th Anniversary Site

To Media Representatives

High-resolution product photos and logo data are available for media inquiries and for use in articles and programs. We also offer product samples for tasting and texture evaluation, and are available for interviews and filming at our stores.

Please feel free to contact us if you are considering featuring our product or conducting an interview.

[Product Name] COOORN (Kōōōn)

[Price] 432 yen (tax included) / piece

1,296 yen (tax included) / 3 pieces (box)

[Size] Approx. 7 cm (L) x 5 cm (W) x 3.7 cm (H)

[Sales Period] July 1, 2026 (Wed) –

[Sales Times] Part 1: 9:00 AM –

Part 2: 3:00 PM –

*Limited quantities, available until sold out.

*Sales are limited to the Chitose area.

Store Information

[Store Name] LeTAO New Chitose Airport Store

[Address] 987 Bibi, Chitose City, Hokkaido

New Chitose Airport Terminal Building 2F

[Business Hours] 8:00 AM - 8:00 PM

*Takeout items are available until 7:30 PM only on Thursdays.

Store Site URL

About Otaru Western Confectionery Store LeTAO

Otaru Western Confectionery Store LeTAO opened in 1998 at the Meruhen Crossing, the center of Otaru tourism. The store name "LeTAO" was created by arranging the initials of the French phrase "La Tour Amitié Otaru" (meaning "Dear Otaru Tower") with affection for the Otaru region. Since its establishment as an Otaru Western Confectionery Store, we have been committed to using Hokkaido ingredients and fusing them with carefully selected ingredients from around the world, under the theme of "Northern Sweets Manner" (delivering the way people in the northern lands enjoy sweets), and continue to create sweets rooted in the northern land.

Brand Site URL

Official Instagram Account

Company Profile

Company Name: Keishiiishii Co., Ltd.

Representative: Narikado Kamimura, President and Representative Director

Head Office Location: 1007-90 Izumizawa, Chitose City, Hokkaido

Founded: April 1996

Capital: 80 million yen

Business Activities: Confectionery manufacturing, wholesale, retail (store and cafe operations), mail order business

Keishiiishii Co., Ltd. upholds the management philosophy of "Creating joy and providing joy," and all employees strive daily with the mission of "Creating one passionate fan today.

fan today.

fan today.

fan.

today."

FACT BOX

  • Source: PR TIMES
  • Category: 新商品