Otaru Patisserie LeTAO (Keishiiishii Co., Ltd., headquartered in Chitose City, Hokkaido) will begin selling its new product, "Melting Pudding Shortcake ~35%~," exclusively in the morning from July 1, 2026, at the "LeTAO Canal Plaza Store."

This product is a new morning-exclusive dessert to brighten your morning. At the start of your day, we will finish and serve it right in front of you, using fresh cream with "35% milk fat" for a refreshing melt-in-your-mouth texture. Please enjoy the gentle sweetness woven by fluffy sponge cake and special pudding, and the experience to be enjoyed with all five senses. You can enjoy Otaru to the fullest with this special dessert while strolling through the streets of Otaru from the morning.

Melting Pudding Shortcake ~35%~

Details here

Melting Pudding Shortcake ~35%~ Image video

Commitment and Features of the New Product "Melting Pudding Shortcake ~35%~"

[Development Story: A "Fun to See" New Dessert Born from the Thoughts of Store Staff, Embracing Otaru Memories]

・Background: A new challenge to surpass the popular product "Melting Nama Shortcake"

The inspiration for this development came from the voices of store staff who interact with customers daily, saying, "We want to create a dessert that will become a cherished memory of Otaru, something that makes customers' hearts flutter even from the morning!"

Our store already has the popular product "Melting Nama Shortcake," which has a strong visual impact. While aiming to surpass that high bar, we began developing a dessert that combines a visually appealing appearance suitable for the "special morning time" with delicious taste.

・Difficulties and Trial and Error: Not just delicious to eat, but also "Fun to See"

We wanted customers to feel excited and say "This is fun to see!" at the start of their trip, not just because it tastes good. With this in mind, we conducted over 30 trials with about 6 candidate products, including "Pudding Shortcake."

In the trial process, some candidates felt a bit too heavy for the morning, but we overcame the taste challenges by using "pudding" and "fresh cream with 35% milk fat," which are easy to enjoy even in the morning.

So, how can we make this a dessert that remains in the hearts of customers visiting Otaru? We repeated trial and error in design and presentation to give shape to the store staff's aspirations.

・Solution and Completion: The "Experience" of Finishing in Front of You, as an Otaru Memory

What we arrived at was a style that allows customers to enjoy the experience with all five senses by performing the final touches right in front of them. What we particularly valued in this development was "making it a product that customers will remember." We aimed not just for deliciousness, but for something that would surprise them the moment they saw it, make them smile the moment they ate it, and make them want to "eat it again."

Furthermore, by performing the final touches in front of the customers, we want them to enjoy not only the finished product but also the "experience" and "live feeling" itself. We deliver this with many thoughts, hoping that this moment will become a deep memory for our customers as part of their Otaru experience.

Enjoy our new product, filled with the dedication of our store staff and development team, featuring a gentle flavor perfect for the morning and an exciting presentation.

・A New Otaru Morning Staple. Enjoy a Special Moment with the "Otaru Morning Activity Map" to Brighten the Start of Your Trip.

This product was developed with the desire to help customers enjoy Otaru from the morning.

The Otaru City also publishes the "Otaru Morning Activity Map" to make the start of the day a memorable moment for customers arriving in Otaru early in the morning by ferry or staying overnight.

Please enjoy the superb views where you can enjoy the morning glow and the atmosphere of the port town, as well as restaurants, morning markets, and morning walks while looking at the map.

Otaru Morning Activity Map

Details here

To Media Representatives

We have high-resolution product photos and logo data available for media inquiries and for introductions in articles and programs. We also offer product samples for tasting the flavors and textures, and we are always available to discuss interviews and filming at our stores.

Please feel free to contact us if you are considering featuring us or conducting an interview.

Product Overview

A fluffy and moist sponge cake is sandwiched with sweet and sour strawberries and LeTAO's original fresh cream with a clean sweetness. The sponge cake is soaked in strawberry syrup for a refreshing aftertaste. The special pudding on top has a glossy and rich flavor made with fresh cream and egg yolks. The moderate bitterness of the caramel sauce enhances the gentle sweetness.

Furthermore, the fresh cream used for the final touches in front of the customer is "35% milk fat" cream. Its refreshing and light melt-in-your-mouth texture spreads throughout your mouth, making it perfect to enjoy even in the morning.

【Product Name】Melting Pudding Shortcake ~35%~

【Price】1,760 yen (tax included)

【Sales Period】July 1, 2026 (Wed) ~

【Sales Location】LeTAO Canal Plaza Sanbanko Cafe Space

*Limited quantity product available from 10:00 AM to 12:00 PM upon opening.

About the Popular Product "Melting Nama Shortcake ~42%~"

A light shortcake with a melt-in-your-mouth sponge made with carefully selected wheat, sandwiched with sweet and sour strawberries, and luxuriously topped with original fresh cream.

"Melting Nama Shortcake ~42%~" uses "42% milk fat" original fresh cream, allowing you to enjoy the rich milk flavor without being cloying.

Store Information

Store Name: LeTAO Canal Plaza Store

Address: 2-1-20 Iroha, Otaru City, Hokkaido

Phone Number: 0120-31-4521 (9:00-18:00)

*This is not a direct store line. It will connect to LeTAO's inquiry line.

Business Hours: [Ichibankko]

Free Space 10:00-22:00

Take-out Corner 10:00-22:00 (l.o. 21:00)

Bar Corner 13:00-22:00 (l.o. 21:00)

*Parfaits and cocktails are available from 18:00.

*Bar requires one order per person.

[Nibankko]

SHOP 10:00-18:00

[Sanbankko]

CAFE 10:00-18:00 (l.o. 17:30)

Food Service Hours 11:00-14:00

Store URL

About Otaru Patisserie LeTAO

Otaru Patisserie LeTAO opened in 1998 at the Meruhen Intersection, the center of Otaru tourism. The store name "LeTAO" was created by arranging the initials of the French phrase "La Tour Amitié Otaru" (meaning "Dear Tower of Otaru") with affection for the Otaru region.

Since its establishment as an Otaru patisserie, LeTAO has been committed to using Hokkaido ingredients and has continued to create sweets rooted in the northern land with the theme of "Northern Sweets Manner" (delivering the way people in the northern lands enjoy sweets), fusing them with carefully selected ingredients from around the world.

Brand Site URL

Official Instagram

Official Online Shop URL

Company Profile

Company Name: Keishiiishii Co., Ltd.

Representative: Narimasa Kamimura, President and Representative Director

Head Office Location: 1007-90 Izumizawa, Chitose City, Hokkaido

Founded: April 1996

Capital: 80 million yen

Business Activities: Confectionery manufacturing, wholesale, retail (store and cafe operations), mail order business

Keishiiishii Co., Ltd. upholds the management philosophy of "Creating joy and providing joy," and all employees strive daily with the mission of "Creating one passionate fan today."

FACT BOX

  • Source: PR TIMES
  • Category: 新商品