Kobe Auction Celebrates 2nd Anniversary on Mercari, Expands to 4 Categories of Controlled Medical Devices
Kobe Auction Co., Ltd. marks two years of selling on Mercari and announces that it now handles massage devices, thermometers, and other medical equipment after passing platform screening and completing official registration.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 14:20 (3h 48m after Collected)
Kobe Auction Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture; CEO: Yuichi Minoshiro) is pleased to announce the 2nd anniversary of its sales on Mercari. In conjunction with this milestone, the company has completed the registration for the sale of controlled medical devices and passed Mercari's screening process. As a result, four categories—massage equipment, non-contact thermometers, electronic blood pressure monitors, and magnetic therapy devices—are now available for sale on Mercari Shops.
Kobe Auction operates a consignment sales service handling a wide range of products including luxury brands, watches, cameras, and hobby items. It provides distribution support utilizing multiple channels such as Yahoo! Auctions, Mercari, eBay, and its own e-commerce site.
### Approximately 2 Years Since the Start of Mercari Sales
Kobe Auction has utilized Mercari as one of its key sales channels. Currently, Mercari accounts for about 30% of total sales, playing a major role in the company's multi-channel strategy.
Furthermore, since January 20, 2025, the company has revised its listing timing for Mercari, moving the start of simultaneous listings from the '3rd week' to the '2nd week.' The current operation involves listing exclusively on Yahoo! Auctions in the 1st week, and expanding to Yahoo!, Mercari, eBay, and the Kobe Auction official shop from the 2nd week.
### Why List on Mercari from the 2nd Week?
The reason the company does not list on Mercari from the 1st week is to aim for more appropriate price formation.
Kobe Auction first lists items on Yahoo! Auctions in an auction format during the 1st week to gauge market prices. Listing on Mercari from the 1st week carries the risk of items being sold cheaper than the market rate. Therefore, the company first lists on Yahoo!, and for items that did not receive bids, it adopts a flow of simultaneous listing on Mercari and other platforms from the 2nd week.
This sales design allows for expanding sales channels while maintaining a balance in pricing. The multi-channel approach starting from the 2nd week has led to significant sales results. Mercari has become an essential channel for the company, providing both speedy sales and contact with a new segment of buyers.
### Regarding the Handling of 4 Categories of Controlled Medical Devices
By completing the controlled medical device sales registration and passing Mercari's screening, Kobe Auction can now handle the following four categories on Mercari Shops:
1. Massage equipment
2. Non-contact thermometers
3. Electronic blood pressure monitors
4. Magnetic therapy devices
Kobe Auction will continue to expand its product range while ensuring appropriate operations in accordance with laws and platform rules.
### Strengths of Kobe Auction
Kobe Auction Co., Ltd. focuses on consignment sales services and designs distribution based on the characteristics of each sales channel.
It aims to maximize sales opportunities according to product characteristics by leveraging price formation through auctions on Yahoo!, sales speed and access to a wide buyer base on Mercari, international reach on eBay, and unique sales funnels on its own site.
This recent inclusion of medical devices is not merely an addition of product items, but part of an effort to establish a system where users can feel secure, while paying close attention to legal and platform standards.
### Future Outlook
Marking the 2nd anniversary of its Mercari sales, Kobe Auction Co., Ltd. will continue to leverage its strengths in multi-channel operations to refine sales funnels and expand its product range.
Through the handling of these four medical device categories, the company will broaden its scope of sellable goods and strengthen its reliable management system based on compliance with laws and platform rules.
As a distribution support company connecting 'sellers' and 'those in need,' we will continue to strive for expanded sales channels and improved services.
### Kobe Auction (Mercari Shop)
https://jp.mercari.com/shops/profile/BNSzWnDJvkKBZ7Dm2fFWqN
### Company Profile
Company Name: Kobe Auction Co., Ltd.
Representative: CEO Yuichi Minoshiro
Location: Amagasaki City, Hyogo Prefecture
Business Description: Consignment sales service, reuse product sales, cross-border EC support, liquor-related business, etc.
Corporate Site: https://kba.co.jp/
Official Shop: https://kobe-shop.jp/
### Contact Information
Kobe Auction Co., Ltd.
Inquiry Form: https://kba.co.jp/contact
Kobe Auction operates a consignment sales service handling a wide range of products including luxury brands, watches, cameras, and hobby items. It provides distribution support utilizing multiple channels such as Yahoo! Auctions, Mercari, eBay, and its own e-commerce site.
### Approximately 2 Years Since the Start of Mercari Sales
Kobe Auction has utilized Mercari as one of its key sales channels. Currently, Mercari accounts for about 30% of total sales, playing a major role in the company's multi-channel strategy.
Furthermore, since January 20, 2025, the company has revised its listing timing for Mercari, moving the start of simultaneous listings from the '3rd week' to the '2nd week.' The current operation involves listing exclusively on Yahoo! Auctions in the 1st week, and expanding to Yahoo!, Mercari, eBay, and the Kobe Auction official shop from the 2nd week.
### Why List on Mercari from the 2nd Week?
The reason the company does not list on Mercari from the 1st week is to aim for more appropriate price formation.
Kobe Auction first lists items on Yahoo! Auctions in an auction format during the 1st week to gauge market prices. Listing on Mercari from the 1st week carries the risk of items being sold cheaper than the market rate. Therefore, the company first lists on Yahoo!, and for items that did not receive bids, it adopts a flow of simultaneous listing on Mercari and other platforms from the 2nd week.
This sales design allows for expanding sales channels while maintaining a balance in pricing. The multi-channel approach starting from the 2nd week has led to significant sales results. Mercari has become an essential channel for the company, providing both speedy sales and contact with a new segment of buyers.
### Regarding the Handling of 4 Categories of Controlled Medical Devices
By completing the controlled medical device sales registration and passing Mercari's screening, Kobe Auction can now handle the following four categories on Mercari Shops:
1. Massage equipment
2. Non-contact thermometers
3. Electronic blood pressure monitors
4. Magnetic therapy devices
Kobe Auction will continue to expand its product range while ensuring appropriate operations in accordance with laws and platform rules.
### Strengths of Kobe Auction
Kobe Auction Co., Ltd. focuses on consignment sales services and designs distribution based on the characteristics of each sales channel.
It aims to maximize sales opportunities according to product characteristics by leveraging price formation through auctions on Yahoo!, sales speed and access to a wide buyer base on Mercari, international reach on eBay, and unique sales funnels on its own site.
This recent inclusion of medical devices is not merely an addition of product items, but part of an effort to establish a system where users can feel secure, while paying close attention to legal and platform standards.
### Future Outlook
Marking the 2nd anniversary of its Mercari sales, Kobe Auction Co., Ltd. will continue to leverage its strengths in multi-channel operations to refine sales funnels and expand its product range.
Through the handling of these four medical device categories, the company will broaden its scope of sellable goods and strengthen its reliable management system based on compliance with laws and platform rules.
As a distribution support company connecting 'sellers' and 'those in need,' we will continue to strive for expanded sales channels and improved services.
### Kobe Auction (Mercari Shop)
https://jp.mercari.com/shops/profile/BNSzWnDJvkKBZ7Dm2fFWqN
### Company Profile
Company Name: Kobe Auction Co., Ltd.
Representative: CEO Yuichi Minoshiro
Location: Amagasaki City, Hyogo Prefecture
Business Description: Consignment sales service, reuse product sales, cross-border EC support, liquor-related business, etc.
Corporate Site: https://kba.co.jp/
Official Shop: https://kobe-shop.jp/
### Contact Information
Kobe Auction Co., Ltd.
Inquiry Form: https://kba.co.jp/contact