A 'Nostalgic' Experience You Can Carry Like an Accessory: [KAYOTOYS] Launches Palm-Sized 'Retro Charm Camera'

## Enjoying 'Imperfect Beauty' in the Reiwa Era

KAYOTOYS, a toy brand operated by Kayo Trading Co., Ltd., has released the 'Retro Charm Camera,' an ultra-compact toy camera that can be carried like a keychain.

Its nostalgic texture, which cannot be captured by smartphones, and a design that blends into fashion have become a topic of conversation among trend-conscious adults.

## Why 'Retro' Captivates Adults Now

In an age where everyone can take clear photos due to the spread of social media, there is a rapidly growing demand, especially among Generation Z, for a slightly coarse, warm texture reminiscent of the 'Heisei Retro' style of the 1990s and early 2000s.

## As an Accessory, As a Camera

While the 'Retro Charm Camera' looks like a detailed miniature figure at first glance, it is a toy camera capable of recording both still images and videos.

- Palm-sized and ultra-lightweight: Can be attached to bags or belt loops with the included charm.
- Equipped with an LCD monitor: You can check captured photos and videos on the spot.
- Unique image quality: 'Nostalgic' depictions unique to low-pixel cameras, evoking the atmosphere of the past that smartphones cannot reproduce.

## Three Points for Capturing Daily Life Nostalgically

### 'Charm Design' That Upgrades Your Fashion
Equipped with a keychain, you can attach it to your favorite bag or smartphone case for 'show-off' carrying. The matte texture and retro color variations fit any outfit.

### 'Nostalgic Image Quality' That Stays in Memories
The grainy texture and unique color development are the opposite of the resolution of the latest smartphones. Capturing scenes where even 'failures' become a taste can turn casual street corners into scenes from a movie.

### Intuitive Operability Without Need for Complex Settings
Just turn on the power and press the shutter. It condenses the pure fun of photography. Data transfer to a PC is also easily performed via a microSD card (sold separately).

## A Sales Style That Stimulates Adult Excitement

Adopting a 'blind-box' format where you don't know what's inside until you open the box. We deliver the excitement of returning to childhood, similar to turning a capsule toy machine. From the joy of getting the color you wanted to sharing on social media, it is a new type of toy camera designed with the entire experience in mind.

## Product Details

- Product Name: Retro Charm Camera
- Brand: KAYOTOYS
- Retail Price: 3,980 yen (tax included)
- Variations: UFO (Red) / Rocket (Yellow) / Cyber (Black) / Modern (White) / Secret
- Weight: 22g
- Size (mm): Width 59 / Height 28 / Depth 21
- Functions: Still image, video recording, audio recording, LCD monitor playback
- Resolution: 1080px / 30fps
- Recording Media: microSD card (up to 128GB, sold separately)
- Accessories: Dedicated charm, USB charging cable

- Store: KAYOTOYS Official Rakuten Store (https://www.rakuten.co.jp/kayotoys/)