Kayo Trading Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Yo Higuchi) is pleased to announce the launch of its new brand, "Piccolina," entering the baby market by leveraging its expertise in planning and manufacturing children's products, cultivated under the "Kayo Toys" brand. The brand's concept is "subtly refining the everyday life of parenting," and its first product is the next-generation carbon stroller, "STRADA CARBON."

~ Making everyday parenting lighter and freer. ~

This product features an ultra-lightweight yet high-strength dry carbon frame, pursuing the ultimate in maneuverability, comfort, and design. It embodies what modern parents "want."

Sales are scheduled to begin on Thursday, April 16, 2026, at 113 Toys"R"Us and Babies"R"Us stores nationwide, the Toys"R"Us and Babies"R"Us online store, and the Kayo Toys official online store (Rakuten Ichiba).

Brand Story ~ About Piccolina ~

Designs that gently nurture a child's "firsts" and foster five senses

"Piccolina" is a brand created with the wish that a child's five senses—seeing, hearing, touching, smelling, and tasting—will grow freely. The five-leaf logo embodies the desire to "gently accompany a child's 'firsts'."

The STRADA CARBON is a product that expresses this sentiment through "lightness." It was born to transform daily commutes and outings into more free and comfortable times.

【Product Features】

The STRADA CARBON is a lightweight yet high-strength stroller based on the concept of "carbon quality that is just right for everyday life, both in motion and at rest." Its minimalist design and unified black color scheme blend seamlessly into any scene.

・Ultra-lightweight x High-strength Carbon Frame

By adopting a dry carbon frame, it achieves both astonishing lightness and high rigidity. Weighing approximately 5.3kg, it can be held with one hand, making it convenient for carrying.

・Excellent Maneuverability and Stability

The stroller features 18cm large-diameter tires, enabling stable travel even on rough roads such as small bumps and uneven paths in the city. Furthermore, the front wheels are equipped with high-performance suspension, absorbing uncomfortable shocks from the road surface and gently protecting the comfortable ride of a sleeping baby.

We also focused on operability, placing a "one-touch stopper" at the foot. The stopper can be easily switched ON/OFF, allowing for smooth re-departure without rushing, even on slopes or while waiting at traffic lights.

・Comfortable Ride and Convenience

The seat condenses functions that flexibly adapt to your child's growth and various situations.

The "stepless recline adjustment" allows angle adjustment from a full flat position to "almost 90 degrees" for sitting, ensuring your child's view is unobstructed and always supporting a comfortable posture. Additionally, with its AB-type design, it offers a spacious layout that can be used comfortably for a long time, up to around 4 years old.

The "big canopy" guards against sunlight, with zipper-adjustable sizing for different weather conditions, and a mesh window for both ventilation and peace of mind. Furthermore, the adoption of a "magnetic buckle" allows the belt to be fastened simply by bringing the parts close together. This enables smooth boarding and alighting even when you're in a hurry or your child is moving around.

・Easy Operation for Parents

To minimize the burden during outings, we also focused on intuitive operability.

The "one-hand easy fold" features a one-hand specification, operated simply by switches and levers on the handle.

You can smoothly fold it with one hand while holding your child's hand. It is self-standing and folds compactly (W515×D220×H570mm), allowing it to be stored without taking up much space in the entryway or car trunk.

【Product Overview】

Product Name: STRADA CARBON

Brand: Piccolina

Retail Price: 29,999 yen (tax included)

Stroller Type: AB-type (suitable from birth to toddler)

Applicable Age: From 1 month old to approximately 4 years old (up to 22kg)

Weight: Approx. 5.3kg

Size:

W51.5 × D82 × H100cm

Tire Diameter 18cm (large diameter tires)

Folded Size:

W51.5 × D22 × H57cm

Frame Material: Dry Carbon (ultra-lightweight, high-strength)

Recline: Stepless adjustment (full flat to almost 90 degrees upright)

Maneuverability: Front wheel suspension, one-push stopper

Safety/Comfort Features: Big canopy, functional window with mesh, magnetic buckle

Operability: One-hand easy fold

Sales Start Date:

Scheduled for Thursday, April 16, 2026

Sales Locations:

Kayo Toys Official Online Store (Rakuten Ichiba) https://soko.rms.rakuten.co.jp/kayotoys/strada-carbon/

Toys"R"Us and Babies"R"Us 113 stores

Toys"R"Us and Babies"R"Us Online Store https://www.babiesrus.co.jp

【Optional Accessories】

FRONT GUARD

Dedicated front guard combining premium texture and practicality

Features a luxurious synthetic leather cover, further enhancing the main unit's design. In terms of functionality, it offers easy attachment by simply inserting it, and a mechanism that allows only one side to open. This enables smooth loading and unloading of your child without the hassle of removing the entire guard, even while holding your child. It is an essential item that combines peace of mind with everyday usability.

Retail Price: 1,999 yen (tax included)

BABY FAN SEAT RYO (Fan-equipped Baby Seat)

High-performance "BABY FAN SEAT RYO" to protect babies from severe summer heat

A key feature is its filter-equipped fan, which captures fine dust from the outside air, constantly delivering clean air. It also includes a coolant pack pocket, airflow adjustment, and a timer function, allowing for precise temperature control according to the situation.

The foot area uses easy-to-wipe PU fabric and is hand-washable, ensuring hygiene even during sweaty seasons.

Furthermore, its versatility is appealing, as it can be used not only with strollers but also with car seats.

Price: 9,999 yen (tax included)

【Company Profile】

Company Name: Kayo Trading Co., Ltd. Representative: Yo Higuchi, Representative Director Established: May 2021 Head Office: 1-5-2 Asakusabashi, Taito-ku, Tokyo, 111 Building 5F Official Website: https://kayo-trading.com/

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  • Source: PR TIMES
  • Category: News