Sakura Pax Co., Ltd. Releases Experimental Video Dropping Cardboard Packages Containing Wine Bottles from a Helicopter at 100 Meters
Sakura Pax has released an experimental video, 'Cardboard vs. Helicopter,' dropping a wine-filled cardboard box from 100 meters above, as part of a recruitment initiative to highlight cardboard's durability.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:28
- 🔍 Collected: May 20, 2026 at 11:01
- 🤖 AI Analyzed: May 22, 2026 at 05:24 (42h 22m after Collected)
Kayac Inc. (Headquarters: Kamakura, Kanagawa; CEO: Daisuke Yanagisawa) has planned and produced an unprecedented experimental video titled 'Cardboard vs. Helicopter' for Sakura Pax Co., Ltd., a Toyama-based manufacturer of cardboard and product packaging, as an initiative targeting job-seekers. The video involves dropping a wine-filled cardboard box from a helicopter at an altitude of approximately 100 meters. The video was released on Sakura Pax's official YouTube channel on Wednesday, May 20, 2026, coinciding with the company's founding anniversary.
This video is the first in a three-part 'VS Cardboard' series that examines the question, 'How far can cardboard endure?' with both humor and seriousness. It depicts the challenge of cardboard protecting a wine bottle under extreme conditions. The objective of this project is to convey the potential and social value of cardboard to the job-seeking generation, thereby increasing their interest in the industry. To commemorate the release, a gift campaign to win the 'strongest cardboard' featured in the video is being held on the official X account (@SAKURAPAXX) (application deadline: June 19).
Sakura Pax Co., Ltd. (Headquarters: Toyama, Toyama) is a cardboard and packaging manufacturer established in 1947. Boasting high name recognition in the Hokuriku region, the company has grown to achieve 10 billion yen in sales with over 350 employees. In recent years, it has earned numerous awards both domestically and internationally, including the WPO 'WorldStar Award,' and is recognized as a long-standing company attracting attention for its innovative product development.
Video Overview:
Release Date: Wednesday, May 20, 2026
Title: 'Cardboard vs. Helicopter' [Cardboard is Sakura Pax]
This video is the first in a three-part 'VS Cardboard' series that examines the question, 'How far can cardboard endure?' with both humor and seriousness. It depicts the challenge of cardboard protecting a wine bottle under extreme conditions. The objective of this project is to convey the potential and social value of cardboard to the job-seeking generation, thereby increasing their interest in the industry. To commemorate the release, a gift campaign to win the 'strongest cardboard' featured in the video is being held on the official X account (@SAKURAPAXX) (application deadline: June 19).
Sakura Pax Co., Ltd. (Headquarters: Toyama, Toyama) is a cardboard and packaging manufacturer established in 1947. Boasting high name recognition in the Hokuriku region, the company has grown to achieve 10 billion yen in sales with over 350 employees. In recent years, it has earned numerous awards both domestically and internationally, including the WPO 'WorldStar Award,' and is recognized as a long-standing company attracting attention for its innovative product development.
Video Overview:
Release Date: Wednesday, May 20, 2026
Title: 'Cardboard vs. Helicopter' [Cardboard is Sakura Pax]
FAQ
『段ボール VS ヘリコプター篇』はどのような企画ですか？
段ボールの可能性と社会的価値を就活世代に伝えるため、ヘリコプターで上空100メートルからワインボトル入りの段ボールを落下させる実験動画です。サクラパックスの就活生向け施策として制作されました。
動画はどこで視聴できますか？
サクラパックス公式YouTubeチャンネル（https://youtu.be/RKJhWh-1TLs）にて視聴可能です。
キャンペーンの詳細は？
動画公開を記念し、公式X（@SAKURAPAXX）にて動画に登場する「最強段ボール」が当たるプレゼントキャンペーンを実施しています。応募締切は2026年6月19日です。
サクラパックスとはどのような企業ですか？
1947年創業の富山県を拠点とする段ボール・パッケージメーカーで、売上100億円・社員数350名超の企業です。WPO「ワールドスター賞」など国内外で多数の受賞実績を持ちます。
シリーズの今後の予定は？
「段ボールは、どこまで耐えられるのか？」をテーマにした全3部作の『VS段ボール』シリーズとして展開され、第2弾には「段ボールVS爆破」が予定されています。