Roland Advocates the Ultimate Summer Night's Choice: "BARTH or Nothing Else." New Web Video Launched May 1st, Dedicated to Nights You Might Skip a Bath
Night wellness brand BARTH has launched a new web video series "BARTH or Nothing Else." featuring charismatic talent Roland, released sequentially from May 1st. The campaign aims to redefine summer bathing habits as an "essential night routine" and includes a social media gift campaign.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:31
- 🔍 Collected: May 1, 2026 at 12:01
- 🤖 AI Analyzed: May 1, 2026 at 12:33 (31 min after Collected)
Kayac Inc. (Headquarters: Kamakura, Kanagawa Prefecture; Representative Director: Daisuke Yanagisawa) has planned and produced a new web video series, "BARTH or Nothing Else.," for the night wellness brand "BARTH." A total of eight web videos (60-second, 20-second, and 6-second versions) featuring Roland will be successively released starting May 1st (Friday) on BARTH's official YouTube and official X (formerly Twitter) accounts. Additionally, from mid-May, these videos will be broadcast for one month on street billboards in Shinjuku, Kabukicho, Roland's home ground and the stage for many legends.
This video focuses on the "night compromise" made due to summer heat and busyness, where people opt for short showers or even "bath cancellation." By featuring Roland, a charismatic talent with an unparalleled aesthetic, the video depicts bathing with "BARTH" as the "royal night routine" even during the hot summer, with the strong message "BARTH or Nothing Else." In a post-filming interview, Roland shared episodes brimming with his characteristic stoic aesthetic and overwhelming sense of luxury, such as "I take a bath because I don't want to dislike myself tomorrow" and "I turn my jacuzzi into a rose bath and lavishly add BARTH."
Furthermore, BARTH's official X account plans to conduct a participatory gift campaign in three phases, proposing bathing as a summer night routine to a wider audience.
Highlights of the Web Video: Roland Transforms Daily Life into "Gorgeous" and a New Summer Habit
In front of a woman struggling with the heat, fatigue, and restless nights of summer, who might be thinking, "Maybe I'll skip the bath tonight...", Roland gracefully appears in a bathrobe. Roses bloom in the room, candles are lit, and an ordinary daily scene instantly transforms into a gorgeous space. As Roland presents choices like "Bath or nothing else," "BARTH BEAUTY or nothing else," and "Soak your hair or nothing else," the woman, initially surprised, chooses to bathe with BARTH and relaxes.
In recent years, Japanese summers have become increasingly hot, and the term "bath cancellation," referring to sleeping without showering or bathing, has gained attention. However, due to chills from air conditioning and accumulated fatigue, summer is precisely the season when mind and body care are most needed.
"BARTH" has always viewed daily bathing not merely as a relaxation time but as "one of the important night habits before sleep." With the medicinal BARTH neutral bicarbonate bath additive, it has continued to propose enhancing the quality of night routines by utilizing the warming and fatigue-recovery effects of bicarbonate ions*. By featuring Roland, who pursues perfect conditioning, this video presents the choice of "spending blissful time with BARTH" rather than "giving up because it's troublesome." It updates bathing from a mere obligation to "the best service to oneself" to recharge vitality for tomorrow, portraying summer bathing as the "royal night routine."
* Active ingredients: Sodium bicarbonate, sodium carbonate
Making-of Video Episode: Roland's "Divine Response" and "Gentlemanly Power" Captivated the Set
"Princess Carry" with a cool expression
Even during the physically demanding "princess carry" scene, Roland showed no signs of fatigue, completing it with a cool demeanor. Also, when water splashed on the co-starring actress in the bathtub scene, his gentlemanly gesture of immediately asking "Are you wet?" filled the set with a warm atmosphere.
The "Legendary Remark" After Filming Shook the Set
The filming was a long day from morning to night, but after it ended, Roland, far from showing fatigue, left with the words, "I'm heading to Kabukicho for work now," and swiftly disappeared into the night. His overwhelming toughness and professional consciousness as a "charismatic figure" simply astounded everyone present.
Roland's Post-Filming Interview: "I try my best to take a bath so I don't dislike myself"
-How do you reflect on this video shoot?
The rose production and the thoroughly "Roland-esque design" thought out really well, I think it perfectly matched BARTH's glamorous world view. It's not in the main video, but the unique filming of "doing a princess carry" also left a personal impression on me.
-What was the "best luxury" you've experienced recently?
I have a jacuzzi at home, and I bought a bouquet of roses to make a "rose bath" and used a generous amount of "BARTH." That bath time was incredibly beautiful and felt very luxurious.
-How do you spend your evenings to create your ideal self?
This video focuses on the "night compromise" made due to summer heat and busyness, where people opt for short showers or even "bath cancellation." By featuring Roland, a charismatic talent with an unparalleled aesthetic, the video depicts bathing with "BARTH" as the "royal night routine" even during the hot summer, with the strong message "BARTH or Nothing Else." In a post-filming interview, Roland shared episodes brimming with his characteristic stoic aesthetic and overwhelming sense of luxury, such as "I take a bath because I don't want to dislike myself tomorrow" and "I turn my jacuzzi into a rose bath and lavishly add BARTH."
Furthermore, BARTH's official X account plans to conduct a participatory gift campaign in three phases, proposing bathing as a summer night routine to a wider audience.
Highlights of the Web Video: Roland Transforms Daily Life into "Gorgeous" and a New Summer Habit
In front of a woman struggling with the heat, fatigue, and restless nights of summer, who might be thinking, "Maybe I'll skip the bath tonight...", Roland gracefully appears in a bathrobe. Roses bloom in the room, candles are lit, and an ordinary daily scene instantly transforms into a gorgeous space. As Roland presents choices like "Bath or nothing else," "BARTH BEAUTY or nothing else," and "Soak your hair or nothing else," the woman, initially surprised, chooses to bathe with BARTH and relaxes.
In recent years, Japanese summers have become increasingly hot, and the term "bath cancellation," referring to sleeping without showering or bathing, has gained attention. However, due to chills from air conditioning and accumulated fatigue, summer is precisely the season when mind and body care are most needed.
"BARTH" has always viewed daily bathing not merely as a relaxation time but as "one of the important night habits before sleep." With the medicinal BARTH neutral bicarbonate bath additive, it has continued to propose enhancing the quality of night routines by utilizing the warming and fatigue-recovery effects of bicarbonate ions*. By featuring Roland, who pursues perfect conditioning, this video presents the choice of "spending blissful time with BARTH" rather than "giving up because it's troublesome." It updates bathing from a mere obligation to "the best service to oneself" to recharge vitality for tomorrow, portraying summer bathing as the "royal night routine."
* Active ingredients: Sodium bicarbonate, sodium carbonate
Making-of Video Episode: Roland's "Divine Response" and "Gentlemanly Power" Captivated the Set
"Princess Carry" with a cool expression
Even during the physically demanding "princess carry" scene, Roland showed no signs of fatigue, completing it with a cool demeanor. Also, when water splashed on the co-starring actress in the bathtub scene, his gentlemanly gesture of immediately asking "Are you wet?" filled the set with a warm atmosphere.
The "Legendary Remark" After Filming Shook the Set
The filming was a long day from morning to night, but after it ended, Roland, far from showing fatigue, left with the words, "I'm heading to Kabukicho for work now," and swiftly disappeared into the night. His overwhelming toughness and professional consciousness as a "charismatic figure" simply astounded everyone present.
Roland's Post-Filming Interview: "I try my best to take a bath so I don't dislike myself"
-How do you reflect on this video shoot?
The rose production and the thoroughly "Roland-esque design" thought out really well, I think it perfectly matched BARTH's glamorous world view. It's not in the main video, but the unique filming of "doing a princess carry" also left a personal impression on me.
-What was the "best luxury" you've experienced recently?
I have a jacuzzi at home, and I bought a bouquet of roses to make a "rose bath" and used a generous amount of "BARTH." That bath time was incredibly beautiful and felt very luxurious.
-How do you spend your evenings to create your ideal self?