[First in Tower Records History] "Tower Records Pop CD Stand" Reproduces Handwritten POP Culture at Home, Launching April 24 (Fri)
Tower Records and Kayac jointly developed the "Tower Records Pop CD Stand" and will release it on April 24. Focusing on the "oshi-katsu" culture of displaying CDs, this item offers fans a new experience by allowing them to reproduce Tower Records' handwritten POPs at home.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 13:39 (3h 7m after Collected)
Tower Records Inc. (Head Office: Shibuya-ku, Tokyo) and Kayac Inc. (Head Office: Kamakura City, Kanagawa Prefecture / Representative Director and CEO: Daisuke Yanagisawa) have jointly developed a new product for the "oshi-katsu" (fandom activities) demographic, the "Tower Records Pop CD Stand" (1,500 yen including tax). It will be released on Friday, April 24, at Tower Records Shibuya Store, 11 other stores, and Tower Records Online.
CDs have now transcended being merely "sound sources" and are increasingly valued as "oshi-katsu merchandise" to be cherished for their jackets. Therefore, Tower Records' (hereafter "Tawareko") iconic "staff handwritten POPs" have been commercialized for the first time. Please pay attention to this new oshi-katsu item that allows you to recreate Tower Records' display at home.
Background of the Project: The Spread of "Displaying CDs" Culture and the Fusion of Tower Records POP Culture
In the music market, CD sales increased in 2021 for the first time in 17 years. This was driven by the expanded popularity of K-POP and Western stars, leading to a new way of enjoying music by "owning and displaying packages." Particularly among the "oshi-katsu demographic," a "shrine" (oshi-dana) culture of decorating CDs with acrylic stands and trading cards has become established.
On the other hand, there have been very few "dedicated CD display items" to meet this demand, and many fans currently use self-made or substitute items for display. This time, we focused on the "comment POPs" handwritten by staff, a hallmark of Tower Records, and commercialized them for the first time in Tower Records' history. We offer a new experiential value: "Fans themselves become Tower Records staff, articulating the charm of their oshi."
Product Features: Tower Records' "Comment POPs" at Home! A Display Experience Only Possible with Official Items
1. Includes a "Comment Card"
One comment card, identical in design to those actually used in Tower Records stores, is included. This card has the exact same specifications as actual staff handwritten POPs, creating an overwhelming sense of "on-site atmosphere" unique to Tower Records merchandise.
2. "Acrylic Plate" that can be written on freely and updated repeatedly
The two included dedicated acrylic plates can be written on with whiteboard markers. You can directly write your love for music or messages to your oshi, and then wipe them off and rewrite them as you wish. It is designed with a focus on personalization, allowing you to freely layout "your feelings at the moment."
3. Share your own "Original Recommendation"!
Simply set your favorite CD on the stand and write your own recommendation (introduction) on the attached plate, and your desk at home will instantly transform into "your own Tower Records store." By taking photos of your carefully arranged display and posting them on SNS, your oshi-katsu records will become even more vibrant. Tower Records offers a new sharing experience unique to its brand.
Product Overview
Product Name: Tower Records Pop CD Stand
Category: CD Display Stand
Contents: Stand ×1, Base ×1, Acrylic Plate ×2, Comment Card ×1
Material: High-transparency acrylic
Size: W150mm × D55mm × H65mm
Compatible Size: Standard CD jewel cases to thick packages up to 15mm
Suggested Retail Price: 1,364 yen (tax excluded)
Release Date/Stores: April 24 (Fri) from store opening hours (online from 10:00 AM)
Shibuya Store, Kyoto Store, Ikebukuro Store, Nagoya Parco Store, Fukuoka Parco Store, Shinjuku Store, Umeda NU Chayamachi Store, Amu Plaza Hakata Store, Yokohama Vivre Store, Naha Store, Sapporo Parco Store, Namba Parks Store
Tower Records Online: https://tower.jp/article/feature_item/2026/04/24/4001
Tower Records Company Profile
Tower Records, with its corporate voice "NO MUSIC, NO LIFE.", operates a retail distribution business primarily focused on the sale of music and video software, as well as books, general merchandise, and tickets. It operates Tower Records and Tower Records Mini stores nationwide, as well as online sales and a marketplace through its comprehensive music portal site, Tower Records Online. In addition to importing and wholesaling music and video software, buying and selling used records, and planning, manufacturing, and selling general merchandise and apparel, it also engages in artist management, music and copyright management, music production/song management businesses such as original sound source production, and food and beverage businesses through the planning and operation of the entertainment cafes TOWER RECORDS CAFE and TOWER RECORDS BEER.
Kayac Inc. Company Profile
With strengths in unconventional ideas, planning ability, and technical skills to bring them to fruition, Kayac develops game apps, advertising/website production, community currency, and more.
CDs have now transcended being merely "sound sources" and are increasingly valued as "oshi-katsu merchandise" to be cherished for their jackets. Therefore, Tower Records' (hereafter "Tawareko") iconic "staff handwritten POPs" have been commercialized for the first time. Please pay attention to this new oshi-katsu item that allows you to recreate Tower Records' display at home.
Background of the Project: The Spread of "Displaying CDs" Culture and the Fusion of Tower Records POP Culture
In the music market, CD sales increased in 2021 for the first time in 17 years. This was driven by the expanded popularity of K-POP and Western stars, leading to a new way of enjoying music by "owning and displaying packages." Particularly among the "oshi-katsu demographic," a "shrine" (oshi-dana) culture of decorating CDs with acrylic stands and trading cards has become established.
On the other hand, there have been very few "dedicated CD display items" to meet this demand, and many fans currently use self-made or substitute items for display. This time, we focused on the "comment POPs" handwritten by staff, a hallmark of Tower Records, and commercialized them for the first time in Tower Records' history. We offer a new experiential value: "Fans themselves become Tower Records staff, articulating the charm of their oshi."
Product Features: Tower Records' "Comment POPs" at Home! A Display Experience Only Possible with Official Items
1. Includes a "Comment Card"
One comment card, identical in design to those actually used in Tower Records stores, is included. This card has the exact same specifications as actual staff handwritten POPs, creating an overwhelming sense of "on-site atmosphere" unique to Tower Records merchandise.
2. "Acrylic Plate" that can be written on freely and updated repeatedly
The two included dedicated acrylic plates can be written on with whiteboard markers. You can directly write your love for music or messages to your oshi, and then wipe them off and rewrite them as you wish. It is designed with a focus on personalization, allowing you to freely layout "your feelings at the moment."
3. Share your own "Original Recommendation"!
Simply set your favorite CD on the stand and write your own recommendation (introduction) on the attached plate, and your desk at home will instantly transform into "your own Tower Records store." By taking photos of your carefully arranged display and posting them on SNS, your oshi-katsu records will become even more vibrant. Tower Records offers a new sharing experience unique to its brand.
Product Overview
Product Name: Tower Records Pop CD Stand
Category: CD Display Stand
Contents: Stand ×1, Base ×1, Acrylic Plate ×2, Comment Card ×1
Material: High-transparency acrylic
Size: W150mm × D55mm × H65mm
Compatible Size: Standard CD jewel cases to thick packages up to 15mm
Suggested Retail Price: 1,364 yen (tax excluded)
Release Date/Stores: April 24 (Fri) from store opening hours (online from 10:00 AM)
Shibuya Store, Kyoto Store, Ikebukuro Store, Nagoya Parco Store, Fukuoka Parco Store, Shinjuku Store, Umeda NU Chayamachi Store, Amu Plaza Hakata Store, Yokohama Vivre Store, Naha Store, Sapporo Parco Store, Namba Parks Store
Tower Records Online: https://tower.jp/article/feature_item/2026/04/24/4001
Tower Records Company Profile
Tower Records, with its corporate voice "NO MUSIC, NO LIFE.", operates a retail distribution business primarily focused on the sale of music and video software, as well as books, general merchandise, and tickets. It operates Tower Records and Tower Records Mini stores nationwide, as well as online sales and a marketplace through its comprehensive music portal site, Tower Records Online. In addition to importing and wholesaling music and video software, buying and selling used records, and planning, manufacturing, and selling general merchandise and apparel, it also engages in artist management, music and copyright management, music production/song management businesses such as original sound source production, and food and beverage businesses through the planning and operation of the entertainment cafes TOWER RECORDS CAFE and TOWER RECORDS BEER.
Kayac Inc. Company Profile
With strengths in unconventional ideas, planning ability, and technical skills to bring them to fruition, Kayac develops game apps, advertising/website production, community currency, and more.