JT Group's Music Project "JT Rhythm Loop" Season 2 Kicks Off! Pasocon Ongaku Club Releases Song and Music Video Transforming the "Pulse of a Processed Food Factory" into a Groove on April 10 (Friday)
The JT Group's music project "JT Rhythm Loop" has launched its second season, with Pasocon Ongaku Club releasing a song and music video themed around the sounds of a processed food factory on April 10. This project aims to elevate environmental sounds from various JT Group business sites into music.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 22:34
- 🔍 Collected: April 11, 2026 at 00:23 (1h 48m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 05:02 (220h 39m after Collected)
KAYAC Inc. (Headquarters: Kamakura City, Kanagawa Prefecture; CEO: Daisuke Yanagisawa) produced the first work of the second season of "JT Rhythm Loop," a project by Japan Tobacco Inc. (Headquarters: Minato Ward, Tokyo; President: Takehiko Tsutsui; hereinafter "JT") that focuses on the "sounds" related to the group's diverse businesses and initiatives. The song and music video by Pasocon Ongaku Club were released on April 10 (Friday) on JT's official YouTube channel and other social media, as well as on a special website within the JT corporate site.
This project is a series that extracts environmental sounds that resonate daily in various JT Group workplaces and elevates them into music through the interpretation of artists. Through creative music, the project aims to convey the JT Group's businesses and initiatives from a new perspective. Kicking off Season 2, this work features the artist "Pasocon Ongaku Club." Using raw sounds recorded at TableMark Co., Ltd. (Headquarters: Chuo Ward, Tokyo; President: Yosuke Matsuda; hereinafter "TableMark"), a processed food business of the JT Group, and at the "Golf Japan Series JT Cup" tournament venue, a new music video is presented, depicting the process of "sound" transforming into "music" along with a documentary.
Visualizing the process of "sound" becoming music! The evolving "JT Rhythm Loop"
In Season 1 of "JT Rhythm Loop," three artists were featured: tofubeats in the first installment, SO-SO in the second, and Matt Cab in the third. Using sound materials recorded at "JT no Mori" (JT Forest) where forest conservation activities are carried out, "Shogi Japan Series" for cultural support, and volleyball teams "Hiroshima Thunders" and "Osaka Marvelous" for sports support, the project expressed the appeal of the JT Group through the fun of "sound" transforming into "music."
Season 2 strengthens the documentary aspect, following the artists' "production process."
Processed food factory and golf tournament venue: Pasocon Ongaku Club challenges the reconstruction of "JT Sound"
【4 Key Highlights of the Music Video】
1. "Documentary Recording" delivering the breath of the現場 (workplace)
Pasocon Ongaku Club themselves visited TableMark's central factory to collect sounds. Wearing protective clothing, they infiltrated the factory and carefully recorded the real pulse of the workplace that usually doesn't come to light, such as the sound of air showers, spatulas shaping products, and product line slides, from the artist's perspective.
