<A book that shakes our worldview> 'Blueprint: How DNA Makes Us Who We Are' Large Reprint on April 24! A shocking book by a world-class behavioral geneticist causes a stir on Japanese SNS and media.

Kawade Shobo Shinsha (Shinjuku-ku, Tokyo / CEO: Yu Onodera) will reprint the book 'Blueprint: How DNA Makes Us Who We Are' (Tax-included price: 2,640 yen) written by Robert Plomin and translated by Fumi Tanaka, with the reprint available on April 24, 2026. 'Nature or Nurture (Genetics or Environment)' The scientific answer to this long-standing debate has been revealed. Revealing this is 'Blueprint: How DNA Makes Us Who We Are' by Robert Plomin, a global authority on behavioral genetics. This is his first popular science book written for a general audience. To what extent do genetics influence our personality, intelligence, and behavior, and what is the that makes predicting them possible? This book explains the culmination of 100 years of genetic research in an easy-to-understand and exciting way. Why is everyone different? How much influence do family and education really have? Juko Ando (Behavioral Geneticist and Professor Emeritus at Keio University), who provides the commentary for the book, describes it as 'a book that shakes our worldview' and states, 'Facts can sometimes be uncomfortable, but we can no longer run away from them.' In addition to Mr. Ando, the book has been praised by famous figures and media worldwide, including Steven Pinker (Professor at Harvard University), Steven Mithen (Professor at University of Reading), and the US Guardian newspaper. After the Japanese edition was published on March 27, there was a series of posts and book reviews from celebrities such as Toyo Keizai Online, President Online, Diamond Online, Weekly Bunshun, Weekly Playboy, and author Akira Tachibana. It held the No. 1 spot in Amazon's Genetics and Psychiatry ranking for a long period. There was a huge response, including stock shortages at multiple bookstores. Please pay attention to the popular science book 'Blueprint: How DNA Makes Us Who We Are', which was decided to have a large reprint just 10 days after its release! ■ Prologue 7000-character free preview is specially available! ➜ https://web.kawade.co.jp/tameshiyomi/200693/ ■ Numerous praises from domestic and international academic circles, celebrities, media, and readers! 'This book is, to say the least, a "revolution." It changes the premises of various concepts we have taken for granted (equality, fairness, ability, disease, education, effort, etc.). The era when denying genetics was "common sense" is over. Facts can sometimes be uncomfortable, but we can no longer run away from them.' ―― Juko Ando (Professor Emeritus at Keio University, excerpt from "Commentary") 'The most compelling book written by the most distinguished global authority on the most compelling science topic.' ―― Steven Pinker (Professor at Harvard University) ☆Selected as a US Guardian Book of the Year☆ 'Once you read this book, you will never look at the world the same way again.' ―― The Guardian 'We will soon be able to specify how susceptible a newborn baby is to depression, anxiety, and schizophrenia. We will also know if that baby is likely to have difficulty reading and writing, become obese, or develop Alzheimer's disease in later life. Is this really "good news"?' ―― Steven Mithen (Professor at University of Reading, UK) 'It was so interesting I couldn't sleep, and I read it in one sitting. The way I see the world has completely changed.' ―― Amazon Reviewer 'A scary reality that must be faced. There were so many things I didn't know, it was a series of surprises.' ―― Amazon Reviewer 'Genetics is a fact, not a taboo' The "reality of ability differences" presented by the latest DNA research | Commentary by Juko Ando (Toyo Keizai Online, March 28) https://toyokeizai.net/articles/-/938522?display=b Is 'You can succeed if you work hard' true... Genetic data of millions shakes the premise of education | Commentary by Juko Ando (Toyo Keizai Online, March 28) https://toyokeizai.net/articles/-/938523?display=b It's not lack of effort or the company's fault that your income isn't increasing... The "helpless fact" exposed by the latest genetics | Book review by Akira Tachibana (PRESIDENT Online, April 3) https://president.jp/articles/-/111235?page=1 'We become our "genetic selves" as we grow.' What is the unvarnished 'inconvenient truth' shown by behavioral genetics? | Daily Book Review by Akira Tachibana (Diamond Online, April 16) https://diamond