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Kawabe Unveils New Products for 'KATOKOA Mamoru' Brand Featuring Endangered Japanese Wildlife

Published Apr 27, 2026 9:00 PM ・ Updated Jun 2, 2026 1:02 PM ・ 4 min read ・ Source: PR TIMES

Kawabe Co., Ltd. will release new items from its 'KATOKOA Mamoru' brand in late April 2026, featuring designs of endangered Japanese species. The lineup includes new towel pouches and other items, with a portion of proceeds donated to wildlife conservation.

Human activities are causing the number of species at risk of extinction to increase at an alarming rate. Through KATOKOA Mamoru, we believe it is crucial to continue raising awareness about this situation. In our latest collection, 10 new endangered species designs have been added, along with the introduction of a new product: the Towel Pouch.

◆ Towel Pouch A long-type pouch that can hold a 500ml plastic bottle. It features a top zipper, making it a versatile pouch for storing toothbrushes or small items. Price: ¥1,320 each (tax included) Size: Approx. W13cm x H22cm

◆ Drawstring Pouch A cute, rounded shape that makes a lovely impression. Recommended as an accent for your outfit. Price: ¥4,180 (tax included) Size: Approx. W24cm x H22cm x D12cm

◆ Bags Available in two sizes: small and large. The smaller type can be used like a pochette. - Bag (Small): Price: ¥4,400 (tax included), Size: Approx. W22cm x H41cm x D11cm - Bag (Large): Price: ¥4,730 (tax included), Size: Approx. W30cm x H56cm x D12cm Endangered animals are expressed through large-scale embroidery. Both come with a detachable shoulder strap for versatile coordination. The inner lining uses eco-friendly recycled polyester. They are hand-washable for hygienic use.

◆ Chenille Handkerchief Features endangered animals designed across the entire surface. A pop and colorful series with striking thread color contrasts. Price: ¥1,980 (tax included) Size: Approx. W25cm x H25cm

◆ Folding Fan (Sensu) A scallop-shaped fan full of cuteness, featuring rounded ribs and two-colored braided cord charms. A bold and colorful design perfect for summer. Price: ¥4,180 (tax included) Size: Approx. W29cm x H21.5cm x D2cm

◆ All Lineup ◆ A portion of the sales proceeds will be donated to the 'Wildlife Conservation Fund' of the Japan Association of Zoos and Aquariums (JAZA).

Release: Kawabe Co., Ltd. Release Date: Late April 2026 onwards Retailers: Select department stores, specialty store handkerchief counters, and Kawabe Online Shop.

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Source: PR TIMES
Category: New Product

Kawabe Unveils New Products for 'KATOKOA Mamoru' Brand Featuring Endangered Japanese Wildlife

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