Electrical Construction Company Develops Product with Junior High School Students; Sweets Born from Work Experience Become #1 in Monthly Sales

Junior high school student's idea: ple cafe limited-time product, Chocolat Terrine ~served with Agrium sauce~

Why an electrical construction company engages in work experience In the construction industry, where labor shortages and young people leaving the industry are challenges, there is a current situation where "there are few opportunities to convey the appeal of the work." Furthermore, contact points between companies and local residents are limited, and there was also the issue that the company's value and aspirations were not adequately communicated.

At Katsuyama Electric Works, "what truly delights our customers" serves as the core criterion for all decisions, and we are committed to providing value that extends beyond the scope of electrical construction. As part of this, we have opened "ple cafe" on our head office premises, creating a place where anyone can easily drop by, and we also accept participants for work experience.

Product development process by junior high school students In November 2025, four second-year junior high school students were accepted for a five-day work experience program called "Yaru Venture Week," organized by a public junior high school in Takasaki City.

The experience involved "cafe product development." Based on actual customer visit data, order trends, and usage patterns by time of day, the students themselves set target personas and carried out product planning.

The persona set after several hours of discussion was

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