KASHIYAMA Launches New Campaign Video Promoting 'Making Your Suit' Instead of 'Buying One'

Onward Personal Style Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Takeshi Sekiguchi) has launched a new web video titled 'My Life Turned Around' for its made-to-order brand KASHIYAMA, starting today, June 17, 2026. The campaign is centered on the concept of shifting from 'buying a suit' to 'making a suit.'

In conjunction with the video launch, KASHIYAMA will host its 'Super Summer Sale' with discounts of up to 50% off, running from Friday, June 19, to Monday, August 31, 2026.

■ About the New Video

The new video presents a fresh alternative to the traditional notion of 'buying a suit,' targeting modern business professionals. It begins with a humorous scene where a man wearing a custom-made suit receives oversized servings of rice and fried chicken at a company cafeteria. The story then rapidly unfolds with a series of dramatic life improvements—such as being promoted to the youngest executive in the office and receiving a castle as a gift from a wealthy real estate tycoon—vividly illustrating how wearing a custom suit can bring exciting, positive changes to one's life.

When asked by colleagues, 'What's the secret to your success?' the man proudly replies, 'A made-to-order suit, I'd say.' Through this narration and the overwhelming confidence and charm conveyed by his stylish appearance, the video promotes a new way of choosing suits for today's professionals.

■ Video Details

Title: 'My Life Turned Around'

Web Release Date: Starting Wednesday, June 17, 2026

Web URL: https://youtu.be/bNgNF992GUs

KASHIYAMA Website: https://kashiyama1927.jp/

■ Super Summer Sale in Celebration of the New Video

To commemorate the video launch, KASHIYAMA is offering its most valuable annual promotion: the 'Super Summer Sale,' with selected items discounted up to 50% off. Customers can purchase their one-of-a-kind suit at a special price during the campaign period.

【Campaign Overview】

Campaign Name: Super Summer Sale

Duration: Friday, June 19, 2026 – Monday, August 31, 2026

Offer: Up to 50% off on selected items

More details: https://kashiyama1927.jp/pickup-items/supersummersale_2026ss.html

■ About KASHIYAMA

KASHIYAMA Website: https://kashiyama1927.jp/

Launched in October 2017 with the mission of 'democratizing made-to-order fashion,' KASHIYAMA offers made-to-order suits starting at ¥33,000 (tax included). By leveraging a Factory-to-Customer (F2C) model and utilizing advanced CAD/CAM technology at its group-owned factory in Dalian, China, the brand delivers suits in as little as one week. With over 70 stores nationwide and home/office measurement services available, customers can also place orders online starting from their second purchase. For men, the brand offers not only classic suits but also functional 'Comfort' lines and customizable 'EASY' setups, along with formalwear and high-quality made-in-Japan custom shirts. For women, KASHIYAMA offers 7 jacket styles, 4 skirts, 4 pants, 2 dresses, and premium custom shirts and blouses.

■ About KASHIYAMA PREMIUM

KASHIYAMA PREMIUM MEN selects premium imported fabrics from renowned brands such as Loro Piana, Zegna, and Cerruti, as well as high-quality domestic Japanese materials. With a focus on domestic craftsmanship and digital integration with sewing factories, the line achieves a rapid turnaround of just 12 days. The brand has also secured licensing agreements with world-renowned tailors like Henry Poole, delivering the ultimate in tailored style. KASHIYAMA PREMIUM MEN is available at 26 department stores nationwide.

KASHIYAMA PREMIUM MEN Website: https://kashiyama1927.jp/premium/men/

KASHIYAMA PREMIUM WOMEN was co-created with Isetan Shinjuku's Fine Clothes department, targeting department store customers and reflecting evolving lifestyles and values of modern women. Designed for women who wish to express their individuality while adhering to dress codes, the premium line caters to all professional scenarios. KASHIYAMA PREMIUM WOMEN is available exclusively at Isetan Shinjuku.

KASHIYAMA PREMIUM WOMEN Website: https://kashiyama1927.jp/premium/women/

□ KASHIYAMA Official Instagram

MEN: https://www.instagram.com/kashiyama1927_official/

WOMEN: https://www.instagram.com/kashiyama1927ws_official/

□ KASHIYAMA Official TikTok

MEN: https://www.tiktok.com/@kashiyama1927

WOMEN: https://www.tiktok.com/@kashiyama1927ws