Custom-made brand 'KASHIYAMA' Announces FY2025 Financial Results

Onward Personal Style Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Takeshi Sekiguchi), which operates the custom-made brand 'KASHIYAMA', announced its financial results for fiscal year 2025 (March 2025 - February 2026). Following a strong start in the first half of the year, the full-year results saw significant growth (133% compared to the previous year), marking the second consecutive year of double-digit revenue growth. It recorded the highest sales since its establishment. This robust growth was heavily driven by the expansion of physical stores, particularly in Shopping Centers (S/C), which led to the acquisition of new customers, notably a rapid increase in new female customers. ■ Successful expansion of physical stores led to physical store sales reaching 146% YoY In FY2025, 'KASHIYAMA' focused on opening physical stores. As a first for the brand, the lifestyle-integrated store 'カシヤマ' (Kashiyama in Katakana), launched last October, strengthened its presence in S/C locations. While the business previously centered on street-level stores, the new format offers a wide range of brands for every occasion. To align with suburban S/C openings, changing the shop name from the traditional 'KASHIYAMA' to the Katakana 'カシヤマ' aimed to make the brand more memorable and approachable for a broader audience. As consumer needs and preferences diversify year by year, these efforts greatly expanded touchpoints with new customers and strongly boosted brand recognition. Consequently, sales in physical stores grew significantly to 146% compared to the previous year. The value unique to custom suits, such as taking measurements through face-to-face service and careful attention, has been re-evaluated. ■ New customers reached 148% YoY! New female customers recorded 142% YoY The number of new customers increased significantly to 154% YoY. New female customers also recorded 142% YoY, clearly showing a new trend where the custom suit market, traditionally male-dominated, is expanding its demand among women. 'KASHIYAMA' started tie-ups with women's magazines like 'CLASSY.', 'VERY', and 'STORY' from last October, and the results of strengthening the women's line are evident. The number of new male customers also remained solid at 128% YoY, indicating that regardless of gender, the use of perfectly fitting custom suits tailored to individual body types and lifestyles is spreading, diversifying the brand's customer base. ■ Teenage new customers roughly tripled YoY! Great contributions from student discount campaigns, YouTube channel launch, and enhanced SNS measures Furthermore, by strengthening student discount campaigns targeting teens and people in their 20s, launching the YouTube channel 'BE SUITS!!', and enhancing SNS measures, the new customer base of young people expanded significantly. Notably, the number of teen customers was approximately three times that of the previous year. The customer base in their 20s also recorded 136% YoY. This suggests that 'KASHIYAMA' suits, sold at an accessible price point, are lowering the psychological barrier associated with the traditional image of 'custom suits = expensive', and more young people are choosing custom suits that offer a great fit and long-term use as their first suits. ■ Future Outlook 'KASHIYAMA' aims to reach a sales scale of 25 billion yen by FY2030. The brand will continue to evolve as one that provides the optimal outfit for each individual customer, working towards the 'democratization of custom suits'. Specifically, we position S/C store openings as a crucial growth driver and will continue expansion while strengthening an efficient production system domestically and internationally using digital technology. By strengthening the linkage between physical stores and EC, we aim to provide a seamless purchasing experience that merges online and offline, further improving customer satisfaction. ■ Ongoing Campaigns at KASHIYAMA: [New Life with Custom Suits | Spring Business Support Campaign] KASHIYAMA supports those challenging new environments and stages with special prices. Style guides carefully listen to customers' preferences and usage scenes to help materialize the ideal suit in terms of fabric and design according to the occasion. [Up to 40% OFF | Famous Imported Fabric Trial Fair Ongoing] Spring/Summer new arrivals are also included, allowing you to tailor suits using high-quality imported fabrics from Italy, the UK, and France at a great value. With a rich selection of world-famous brand fabrics, style guides assist in creating an ideal, higher-grade suit tailored to your preferences and usage scenes.