KASHIKA Inc. (Headquarters: Ota Ward, Tokyo; Representative Director: Kenta Ozawa) officially released MCP (Model Context Protocol) on July 1, 2026. This feature allows users to operate sales functions using natural language with AI assistants like Claude within the AI sales tool "AI Apo-rou-kun".

In conjunction with this release, MCP has been standardized in the basic Standard Plan, making it available to contracted companies at no additional cost and free for one account.

This enables users to proceed with "company search → list creation → message drafting → form/email sending → response visualization," which previously required operating a management screen, simply by speaking to their AI assistant. The role of sales representatives will shift from "manual labor" to "supervising the AI's activities and making judgments."

[Background of Development] - "We want to do form sales, but we don't have the staff to manage it."

More companies are engaging in "form sales" and "email sales" as means of new customer acquisition. However, feedback from the field consistently includes the following concerns:

- Lack of personnel to continuously handle company searches, list creation, message drafting, sending, and response confirmation.

- Even after introducing tools, template updates and operations become a burden, hindering the sales PDCA cycle.

- Despite the willingness to engage, daily workload prevents execution.

In essence, the fundamental issue is not "not knowing how to do it," but rather "who will continue to execute it." Now that AI agents have reached a practical stage, the starting point for this release was the question of whether this "execution" itself could be entrusted to AI.

What MCP Can Do - "Sales Execution" Opens Up to AI

AI Apo-rou-kun's MCP provides the functions that constitute sales execution as "components" that AI can directly call.

Function

Capabilities

Company and Signal Search

Extract prospective companies based on industry, size, and area, as well as "signals" such as job postings, press releases, and advertisements.

List and Exclusion Management

Create sales lists, manage send-prohibited destinations, and prevent duplicate sending.

Sales Template Creation

Register/retrieve sending message templates and manage variable insertion.

Form/Email Sending

Safely process sending jobs in three stages: "Draft → Content Review → Execution."

Response Visualization

Retrieve sending results, delivery status, and responses.

The key point is that these are not "management screens for humans" but "components readable by AI." For example, you can ask the AI, "Find companies that are strengthening their hiring and prepare a draft for form sales," and Apo-rou-kun will operate in the background. This kind of usage is now possible.

Key Features (3 Points)

1. Familiar AI Becomes Your "Sales Representative"

There's no need to learn a new management screen. You can call Apo-rou-kun's execution functions simply by speaking to your familiar AI assistant, "Claude." You can proceed with tasks from creating sales lists to preparing for sending through conversation.

2. Safe Autonomous Execution Design - No Unintended Sending

Sending is designed in a three-step process: "Draft (AI creates and reviews the message) → Confirmation (Human final approval) → Execution (Safe sending)." Since the system always requires human final judgment, unintended sending will not occur.

3. Standard in the Standard Plan - No Additional Cost

MCP is now standard in the basic Standard Plan. Contracted companies can use MCP for free per account without any additional costs. No new option contracts or initial fees are required.

Usage Examples (By Industry)

- Advertising Agencies: Extract companies increasing ad spending using signals and conduct new customer acquisition with messages emphasizing quantitative benefits. - BPO/Accounting Services: Appeal cost reductions, with AI assisting from form submission to response confirmation. - SaaS: Systematize the entire lead acquisition process through conversation. - Human Resources/Consulting: AI continuously generates corporate prospecting lists, breaking away from referral dependency.

Pricing and Service Conditions

- Standard Plan: ¥55,000/month (tax included) and up

- MCP is provided free of charge for one account to companies contracted for the above plan.

- Initial cost: ¥0

Future Outlook - Towards "Appointments Appearing Without You Noticing"

In a nutshell, the state we aim for is a world where "AI operates within safe conditions without humans performing sales tasks daily, and appointments appear on the calendar without you noticing."

This does not mean the "disappearance of sales." It signifies a shift in the role of sales from "manual labor" to "supervising AI, controlling strategy, and handling approvals." In an era where AI independently selects and executes tools, AI Apo-rou-kun aims to be the "execution platform for sales chosen by AI."

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About KASHIKA Inc.

<Company Information>

Company Name: KASHIKA Inc. (株式会社カシカ)

Representative: Kenta Ozawa (おざわ けんた), Representative Director

Location: Sanno Bridge B1-00, Sanno 2-5-6, Ota Ward, Tokyo

Business Activities: Development of AI-driven marketing and sales tools, SNS marketing support

URL: https://kashika-20mile.com/

<Inquiries Regarding This Matter>

KASHIKA Inc.

Email: aporo-support@kashika-20mile.com

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  • Source: PR TIMES
  • Category: 製品リリース
  • Organizations: Claude