Analyze Competitor Ads on Your Smartphone Anytime: KASHIKA Launches Official iOS App 'DPro Lite' for Video Ad Analysis Pro on the App Store

KASHIKA Co., Ltd. (Headquarters: Ota-ku, Tokyo; CEO: Kenta Ozawa; hereinafter "KASHIKA") has announced the launch of "DPro Lite," a free iOS app on the App Store that allows users to view ad creatives from TikTok, Pangle, YouTube, YouTube Shorts, Instagram, Facebook, LINE Ads (LAP), and X (formerly Twitter) directly from their smartphones.

DPro Lite is available as a free download. Users of the ad creative analysis SaaS "Video Ad Analysis Pro" can utilize all functions of the app at no additional cost. Users who have not subscribed to Video Ad Analysis Pro can still use the app to view and track ads they have saved themselves.

DPro Lite was developed for professionals who routinely conduct ad research, including ad operations managers, marketers, SNS operators, creators, and designers. Whether commuting, waiting for a business meeting, or simply seeking a sudden burst of inspiration, users can check competitor ads and grasp ad trends with just their smartphones.

## Background of Development: Ad Research Tied to the "Front of the PC"

As the market for SNS and video ads expands, the freshness of creatives and the angle of appeal have come to directly impact results on major platforms like TikTok, YouTube, Instagram, and Facebook. For ad operators and marketers, continuously monitoring competitor ad creatives to discover winning formulas is now a part of daily operations.

However, several challenges have surfaced in the field:

1. Research is bound to the PC
Until now, Video Ad Analysis Pro was provided on a web basis, requiring users to intentionally open a PC for research. This structure was incompatible with moments when someone just wanted a "quick check"—such as during transit or right before a meeting—making it difficult to establish a consistent research habit.

2. The hassle of bouncing between apps and sites for each medium
Ad presentation and specifications differ across platforms like TikTok, YouTube, Instagram, Facebook, X, and LINE Ads. Attempting to review ad creatives across different media required switching between multiple apps or websites, leading to fragmented research.

3. Inability to save "ads you want to see again later"
Even if you find an interesting ad, reaching that exact ad again is not easy. Managing ads using browser tabs, screenshots, or memo apps is highly dependent on individual habits and is not suited for team sharing or continuous tracking.

Through its ad creative analysis SaaS "Video Ad Analysis Pro," KASHIKA has historically supported the collection, analysis, and investigation of ad creatives. DPro Lite was developed to open up access to this ad data on smartphones, seamlessly integrating ad research into daily routines.

## Overview of DPro Lite

DPro Lite is an iOS app that allows users to view, save, and track ad creatives from their smartphones. Linked with the data infrastructure of Video Ad Analysis Pro, it provides direct mobile access to ad creatives across major SNS and video ad media.

### For Video Ad Analysis Pro Users
Users can view ad creatives across all media supported by Video Ad Analysis Pro directly from their smartphones. Interesting ads can be bookmarked on the spot, enabling continuous research of ad trends and competitor creatives.

### For Non-Subscribers of Video Ad Analysis Pro
Users can utilize the view and track features for ads they have saved themselves. By saving helpful ads encountered in daily life, users can build their own personalized "ad reference stock" on their smartphones to review later.

*While DPro Lite itself is free to download, certain features, such as cross-media ad creative viewing, are provided exclusively to Video Ad Analysis Pro subscribers.

## 3 Key Advantages

- Advantage 1: Conduct ad research "anytime, anywhere"
You can check ad creatives with just a smartphone without opening a PC. The previously unusable spare time—such as commuting on a train, a few minutes before a meeting, or waiting time while out—transforms into time for competitor analysis and trend tracking.

- Advantage 2: Complete cross-media research in one app
Ad creatives from all media supported by Video Ad Analysis Pro, including TikTok, YouTube, Instagram, and X (formerly Twitter), can be checked within a single app without jumping between platforms (available for Video Ad Analysis Pro subscribers). Differences in ad presentation and specifications across media can also be verified seamlessly.