KASHIKA-Supported Noguchi Suisan Surpasses 10 Million Yen in TikTok Shop Sales in Just 73 Days – 2nd Buzz Analytics Drives Rapid Growth
Yamani Noguchi Suisan, a seafood processor in Hokkaido, achieved 10 million yen in cumulative sales within 73 days of opening their TikTok Shop, supported by KASHIKA's '2nd Buzz' tool. Data-driven viral analysis and influencer strategies were key factors.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:59
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 13:49 (1h 17m after Collected)
KASHIKA Co., Ltd. (Headquarters: Ota-ku, Tokyo; CEO: Kenta Ozawa) is pleased to announce that cumulative sales on TikTok Shop for Yamani Noguchi Suisan Co., Ltd. (Rumoi, Hokkaido), supported by the SNS operation tool '2nd Buzz' (https://2nd-buzz.com/sns-solution/), surpassed 10 million yen in just 73 days since opening.
■ Growth Trajectory – 73-Day Milestones
Noguchi Suisan opened its TikTok Shop on February 8, 2026. The company reached the 10 million yen milestone on April 22 through rapid growth. Starting with 1.18 million yen in February, sales jumped approximately 4.3 times to 5.12 million yen in March. As of April 22, sales reached 3.71 million yen, projected to hit around 5.23 million yen by month-end. These figures significantly exceed sales from traditional EC platforms like Amazon and Rakuten, making TikTok Shop their largest sales channel.
■ Growth Driven by 2nd Buzz Analytics
This rapid growth is fueled by data-driven SNS operations using '2nd Buzz' provided by KASHIKA. 2nd Buzz is a specialized tool for the food industry, operated by a team that once gained 1 million followers in 8 months. For Noguchi Suisan, the tool's viral analysis function was used to quantitatively analyze successful content patterns.
The strategy combines three pillars: organic posts (4 per month) showcasing the factory and product texture, an influencer program where 160 creators introduce products on a commission basis, and TikTok Shop ads to boost high-performing videos. Most sales come from organic posts, achieving high results while keeping advertising costs low.
■ Buyer Characteristics
The largest buyer demographic is 25-34 years old, primarily male. Regionally, about half of the buyers are in the Tokyo metropolitan area (Tokyo, Saitama, Kanagawa). This establishes a distribution channel where Hokkaido's seafood reaches young urban consumers directly—a feat difficult for traditional EC.
■ Future Outlook
KASHIKA plans to expand this '2nd Buzz x TikTok Shop' success model to other businesses, particularly food manufacturers. They aim to provide data-based, reproducible support to small and medium-sized food businesses struggling with SNS-based sales expansion.
Detailed materials including how a factory video gained 2.57 million views with a monthly ad budget of just 90,000 yen are available upon request.
About KASHIKA Co., Ltd.
Company: KASHIKA Co., Ltd.
CEO: Kenta Ozawa
Location: Sanno Bridge B1-00, 2-5-6 Sanno, Ota-ku, Tokyo
Business: Development of AI-driven marketing/sales tools, SNS marketing support
URL: https://kashika-20mile.com/
■ Growth Trajectory – 73-Day Milestones
Noguchi Suisan opened its TikTok Shop on February 8, 2026. The company reached the 10 million yen milestone on April 22 through rapid growth. Starting with 1.18 million yen in February, sales jumped approximately 4.3 times to 5.12 million yen in March. As of April 22, sales reached 3.71 million yen, projected to hit around 5.23 million yen by month-end. These figures significantly exceed sales from traditional EC platforms like Amazon and Rakuten, making TikTok Shop their largest sales channel.
■ Growth Driven by 2nd Buzz Analytics
This rapid growth is fueled by data-driven SNS operations using '2nd Buzz' provided by KASHIKA. 2nd Buzz is a specialized tool for the food industry, operated by a team that once gained 1 million followers in 8 months. For Noguchi Suisan, the tool's viral analysis function was used to quantitatively analyze successful content patterns.
The strategy combines three pillars: organic posts (4 per month) showcasing the factory and product texture, an influencer program where 160 creators introduce products on a commission basis, and TikTok Shop ads to boost high-performing videos. Most sales come from organic posts, achieving high results while keeping advertising costs low.
■ Buyer Characteristics
The largest buyer demographic is 25-34 years old, primarily male. Regionally, about half of the buyers are in the Tokyo metropolitan area (Tokyo, Saitama, Kanagawa). This establishes a distribution channel where Hokkaido's seafood reaches young urban consumers directly—a feat difficult for traditional EC.
■ Future Outlook
KASHIKA plans to expand this '2nd Buzz x TikTok Shop' success model to other businesses, particularly food manufacturers. They aim to provide data-based, reproducible support to small and medium-sized food businesses struggling with SNS-based sales expansion.
Detailed materials including how a factory video gained 2.57 million views with a monthly ad budget of just 90,000 yen are available upon request.
About KASHIKA Co., Ltd.
Company: KASHIKA Co., Ltd.
CEO: Kenta Ozawa
Location: Sanno Bridge B1-00, 2-5-6 Sanno, Ota-ku, Tokyo
Business: Development of AI-driven marketing/sales tools, SNS marketing support
URL: https://kashika-20mile.com/