Focusing on the demand for "gifting rest, not things." Dry Head Spa Specialty Store "La HEAD" in Shinjuku/Nishi-Shinjuku Begins Selling Experiential Gift Cards

Karada Works Co., Ltd. (Shinjuku-ku, Tokyo) has announced that its dry head spa specialty store "La HEAD" in the Shinjuku/Nishi-Shinjuku area has begun selling gift cards.

Against the backdrop of the growing demand for experiential gifts in recent years, we propose this as a new option to "gift time for rest" instead of "things."

《From "Things" to "Experiences." Changing Values of Gifts》

In recent years, values regarding gifts have been changing.

There is growing interest not only in giving conventional material goods but also in "experiential gifts" that convey memories, experiences, and time spent.

While travel vouchers, restaurant gift certificates, and experience-based catalog gifts are widely popular, La HEAD has focused on the next step: "gifting rest."

In an era where people can buy what they want for themselves, more individuals are finding value in time spent away from daily life to reset themselves.

In line with this societal trend, La HEAD has started selling gift cards to allow customers to give the "gift of rest time" to their loved ones.

《Survey of 271 Visitors Shows Approximately 90% Fell Asleep During Treatment. The Need for "Rest"》

Data compiled from 271 first-time visitors since the grand opening in March 2026 shows that 244 individuals fell asleep during their treatments, resulting in an approximate 90% sleep rate.

This data is based on the results of first-time visits.

While some individuals may not have fallen asleep during their first visit due to initial tension or unfamiliarity with the environment, many begin to fall asleep during treatments with continued patronage.

At La HEAD, our aim is not simply to induce sleep, but to create a state of relaxation where mental and physical tension naturally dissolves, allowing for a truly restful experience.

Furthermore, the reasons for visiting (multiple answers allowed) were:

- Improvement of neck and shoulder stiffness: 65%

- Relief of headaches and eye strain: 60%

- Desire to relax: 59%

- Improvement of sleep quality: 44%

This indicates that many visitors are seeking not just simple relaxation, but recovery from mental and physical fatigue and genuine rest.

In today's world, with long hours spent on smartphones and computers, and the constant pressures of work, household chores, and relationships, people are often in a state of prolonged tension without realizing it.

Given this background, La HEAD believes there is a demand for the value of "gifting time for rest itself," not just "gifting material items."

《A Gift Card to "Gift Time to Reset" for Your Loved Ones》

La HEAD's gift cards can be used for various occasions, such as birthdays, anniversaries, Mother's Day, Father's Day, gifts for partners, or as tokens of daily gratitude.

In our private rooms, we offer a relaxing experience that addresses not only the head but also the neck, shoulders, and arms, allowing for the release of mental and physical tension.

After the treatment, we serve herbal tea, allowing you to enjoy the experience down to the lingering sensations.

This offers an alternative to material gifts, providing an experience that resets the mind and body and gifting time for rest.

《Making "Rest" More Accessible》

We live in an era of information overload, constantly requiring judgment and decision-making.

Amidst the demands of work, household chores, childcare, and relationships, opportunities to spend time solely for oneself are rare.

Therefore, at La HEAD, we believe that rest is not just a special reward, but essential time for living each day better.

We hope you will consider our gift cards not only for birthdays and anniversaries of loved ones but also as a way to express gratitude and appreciation that is often difficult to put into words.

La HEAD will continue to support each individual's condition for living life to the fullest through our treatments, space, and services.

《About the Gift Card》

La HEAD gift cards can be purchased at the store.

They are available for each treatment course, allowing you to choose according to the course you wish to gift or your budget.

Please use them as a gift to convey the time to reset mind and body to your loved ones.

For details, please feel free to inquire with our store staff.

【Store Information】

Store Name: La HEAD

Business Type: Dry Head Spa Specialty Store

Address: 1-16-15 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Daiichi Shida Building 4F-C

Access: 3-minute walk from Shinjuku West Exit Station / 7-minute walk from Nishi-Shinjuku Station

Representative: Azusa Katsumata

Business Hours: Weekdays 11:00 AM - 9:00 PM / Saturdays, Sundays, and Holidays 10:00 AM - 7:00 PM

Closed: Wednesdays

URL: https://la-head.com

【Company Information】

Company Name: Karada Works Co., Ltd.

Representative Director: Atsushi Kishimoto

Business Activities: Operation of personal gyms, conditioning business, head spa business

URL: https://karada-works.com