Kappa Sushi (Kappa Create Co., Ltd., Head Office: Yokohama, Kanagawa Prefecture; President: Go Yamazumi), part of the Colowide Group, will hold the "Kappa's Hokkaido Festival" at all its locations from Thursday, April 16th to Wednesday, May 6th, 2026.
As Golden Week approaches, Kappa Sushi is kicking off its "Hokkaido Festival," where you can fully enjoy the rich ingredients from Hokkaido! The luxurious lineup of northern delicacies includes 'Hokkaido Scallops,' which are firm, flavorful, and sweet; 'Hokkaido Hokusen Pickled Sardines,' made with sardines from Kushiro, Hokkaido, and lightly cured in vinegar; and the extravagant 'Crab and Salmon Roe Hand Roll,' featuring snow crab meat topped with salmon roe.
Furthermore, we offer a diverse range of unique Hokkaido flavors, such as the creative 'Hokkaido Regional Cuisine-style Salmon Chan Chan Yaki ~with Hokkaido Miso~,' inspired by the local dish "chan-chan yaki," and the 'Spicy Hokkaido Scallop Mantle & Nori Hand Roll' with its chewy texture. You can enjoy a taste of a Hokkaido trip with your family and friends.
Also, from Thursday, April 16th to Tuesday, April 28th, we are distributing a ¥100 (tax incl.) OFF lunch coupon for app members, valid on weekdays! Please take this opportunity to register for the app and dine with us at a great price.
Kappa Sushi will continue to create daily excitement with everyone through various initiatives to make meal times even more enjoyable.
*The lunch coupon is valid from store opening until 5:00 PM on weekdays from Thursday, April 16th to Tuesday, April 28th.
【"Kappa's Hokkaido Festival" Overview and Product Details】
・Sales Period: Thursday, April 16th – Wednesday, May 6th, 2026 (planned)
・Sales Locations: All Kappa Sushi stores (*excluding some stores under renovation)
*During the sales period of 'Hokkaido Hokusen Pickled Sardines,' sales of the standard 'Pickled Sardines' will be suspended.
*Depending on weather, stock availability, sales, etc., items may be sold out or sales may end within the sales period.
*Prices may differ at some stores.
*Images are for illustrative purposes.
*The king crab in the 'Hokkaido King Crab Teppo-jiru' and 'Rich Hokkaido King Crab Ramen (Thin Noodles)' is for dashi (broth) purposes (eating it is not recommended). The crab miso used in the soup is not from king crab.
'Hokkaido Scallops'
One piece 128 yen (140 yen incl. tax)
Hokkaido scallops are firm, with a condensed umami and sweetness. Offered at a special price as a featured item.
*Dine-in only
'Crab and Salmon Roe Hand Roll'
One piece 128 yen (140 yen incl. tax)
Snow crab meat topped with salmon roe, in a nori hand roll. A luxurious dish.
*Dine-in only, ingredients for this product are not from Hokkaido.
Caution: Spicy
'Spicy Hokkaido Scallop Mantle & Nori Hand Roll'
One piece from 100 yen (110 yen incl. tax)
Chewy scallop mantle in a spicy changja style is paired with sushi rice and wrapped in nori.
It pairs well with nori, allowing you to enjoy both flavor and texture together.
Caution: Spicy
'Spicy Hokkaido Scallop Mantle & Shiso Hand Roll'
One piece from 100 yen (110 yen incl. tax)
Chewy scallop mantle in a spicy changja style is paired with sushi rice and wrapped in a shiso leaf.
It blends well with the flavor of the shiso leaf for a great combination.
'Hokkaido Hokusen Pickled Sardine'
One piece 100 yen (110 yen incl. tax)
Made with Japanese sardines from Kushiro, Hokkaido. Lightly pickled in vinegar to retain a sashimi-like raw texture, and garnished with ginger. A refreshing taste.
Directly-flame Seared
'Seared Hokkaido Hokusen Pickled Sardine'
One piece 100 yen (110 yen incl. tax)
Savory, salt-seared Hokkaido Hokusen pickled sardines. Enjoy the umami of the fat and the firm texture of the fish.
'Hokkaido Herring'
Two pieces from 146 yen (160 yen incl. tax)
Using salt-cured Hokkaido herring. Garnished with ginger to make it easy to eat.
Directly-flame Seared
'Hokkaido Regional Cuisine-style Salmon Chan Chan Yaki ~with Hokkaido Miso~'
Two pieces from 146 yen (160 yen incl. tax)
The popular salmon is topped with green onions and Chan Chan Yaki sauce, then seared to create a style reminiscent of the Hokkaido regional dish, chan-chan yaki.
'Hokkaido 3-Piece Plate'
Three pieces from 300 yen (330 yen incl. tax)
The bounty of Hokkaido's seas on one plate. Enjoy the luxurious trio of scallop, Hokusen pickled sardine, and herring all on one plate.
*Dine-in only
【Kappa Sushi TVCM "Everyone's Kappa Sushi Song - Hokkaido Festival"篇】
・Title: "Everyone's Kappa Sushi Song - Hokkaido Festival"篇
・Air Date: Thursday, April 16, 2026
・Broadcast Area: Nationwide (excluding some areas)
・URL: https://youtu.be/8A5RRBvO-_s
・Content: A new commercial airing in conjunction with the start of the "Kappa's Hokkaido Festival," which features rich ingredients from Hokkaido. Set to the "Ka-ppa kappa♪" commercial song sung by popular voice actor Hiro Shimono, it introduces the seasonal flavors of Hokkaido, including the Scallop Mantle Hand Roll for 110 yen (tax included).
Storyboard
<Shimono Sings> Ka-ppa kappa <Hiro Shimono Sings> Fresh scallops have arrived♪ <Shimono Ad-libs> Delicious!
<Shimono Sings> Ka-ppa kappa <Shimono Ad-libs> The scallop mantle hand roll is <Hiro Shimono Sings> 110 yen♪ <Shimono Ad-libs> And what's more!?
<Hiro Shimono Sings> Ka-ppa ka-ppa <Hiro Shimono Sings> Use the app and it's a super deal♪ <Shimono Ad-libs> Yay! <Hiro Shimono NA> Kappa's Hokkaido Festival!
<Hiro Shimono Sings> Ka-ppa Sushi♪
CM Narrator: Hiro Shimono Profile
Hiro Shimono. Born April 21st in Tokyo. Affiliated with I'm Enterprise. His representative works include the role of Dabi in the "My Hero Academia" series, Zenitsu Agatsuma in "Demon Slayer: Kimetsu no Yaiba," and Connie Springer in the "Attack on Titan" series.
Release image assets: https://x.gd/3q8wK
FACT BOX
- Source: PR TIMES
- Category: 新商品・New Service