Creating spaces where scent gently nourishes the soul.

We support 'April Dream,' a project that aims to make April 1st a day to share dreams. This press release is the dream of KAORI LOGO Inc. In our busy modern lives, we often lose our sense of inner peace without realizing it. KAORI LOGO Inc. wants to deliver moments of mental relief to society through the power of scent. By adding the new value of 'scent' to all kinds of spaces—including companies, facilities, shops, clinics, and hotels—we aim to realize a society where everyone is naturally healed.

Modern Society and the Potential of Scent: In our busy daily lives, taking time to breathe deeply or focus on our inner selves is often neglected. Originally, people can feel relaxed, secure, and happy with just a small trigger. One such trigger is 'scent.' Scent has the power to act directly on emotions without using words, instantly changing the impression of a space and the state of one's mind. We believe that scent is something that 'delivers nutrition to the soul.'

The World KAORI LOGO Aims For: We are aiming for a society where the experience of 'suddenly feeling relaxed without even being conscious of it' is integrated into daily life, not just for those interested in aroma. We will design unique scents for various spaces and deliver moments of natural relaxation to everyone present. Regardless of gender or age, we want everyone to feel peace and comfort. That is the future we want to realize through scent.

Scent Born from a 'Mottainai' Spirit: We also want to cherish the global environment while receiving the blessings of plants through aroma (essential oils). We strive to utilize local resources without waste, using upcycled resources as much as possible to connect to sustainable services.

Beyond the Dream: Small 'moments of relief' created in each space. The accumulation of these moments creates inner peace and brings color and richness to daily life. We hope this experience leads to a desire to incorporate it into one's own life, increasing the number of people who feel the richness of life through scent. Eventually, this will lead to a society where kindness and compassion circulate naturally. We want to nurture such a future with the power of scent.

Representative Comment | Kaori Mori: In our busy days, the moment you are suddenly wrapped in a scent and feel relaxed. I believe that this moment gently creates 'space' in people's hearts and becomes the strength to move forward. Just as wonderful music or paintings enrich the heart, scent also nourishes the mind and body. I want people to feel aroma not as something 'special,' but more naturally in their daily lives. And, without being conscious of it, finding their hearts relaxed—I want to create such spaces one by one with care. By making someone's day a little kinder through scent, I believe that the accumulation of these moments leads to the warmth and richness of society as a whole.