KAON Launches Overseas Sync Licensing Support Service to Make Japanese Music "Part of Global Works"

KAON Inc. officially launched its "Overseas Sync Licensing Support Service" on April 1, 2026, to bring Japanese artists' music to overseas film, advertising, and gaming markets, aiming to solve complex rights processing and lack of contact points.
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  • 📰 Published: April 1, 2026 at 20:00
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KAON Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Kaede Takai) officially launched its "Overseas Sync Licensing Support Service" on April 1, 2026, to bring Japanese artists' music to overseas film, advertising, and gaming markets. While Japanese music is gaining global recognition, significant hurdles still exist for its use in overseas video markets due to complex rights processing and the lack of a clear point of contact. KAON aims to solve these structural challenges by leveraging its overseas network, built through operating English-language media, thereby creating opportunities for Japanese music to be "used worldwide."

[Background of the Business Launch]
In recent years, Japanese music has generated global excitement through streaming and social media. However, in the B2B domain of sync licensing for film, advertising, drama, and games, significant missed opportunities persist.
* Lack of a point of contact: Overseas production companies often don't know the appropriate contact to license Japanese music.
* Adjustment costs: Differences in language and business practices, along with complex rights clearance, lead to prolonged negotiations.
* Resource shortages: For indie artists, overseas sales and metadata preparation represent a significant burden.
KAON will act as a direct hub connecting Japan and overseas production sites, eliminating these barriers.

[Service Overview and Features]
This service strategically proposes music from domestic artists and labels to overseas video production companies and agencies, providing end-to-end support from contract signing to revenue distribution management.
1. Utilizing expertise from a specialized Japanese music media
Leveraging the "editorial power to verbalize the background and story of music and convey it overseas," cultivated through its English Substack operated since 2025, KAON offers proposals that delve into the work's background and worldview, not just simple audio provision.
2. Accelerating global expansion for indie artists
Expanding overseas sync opportunities, previously limited to a select few, to talented indie artists. By adopting a performance-based (revenue share) model, KAON builds sustainable partnerships with reduced initial risk.
3. Overseas-standard data preparation and centralized contact
KAON provides comprehensive support for rapid rights confirmation, English metadata preparation, and contract negotiation. This creates an environment where overseas production teams can "immediately use" the music.

■ Main Contents of Sync Licensing Support
* English metadata preparation for music
* Direct pitching to overseas production companies and agencies
* Contract terms adjustment and negotiation support
* Revenue distribution management
KAON offers one-stop support for all necessary steps for overseas expansion.

[Representative's Comment]
Kaede Takai, Representative Director, KAON Inc.
"Japan is home to countless pieces of music with the potential to shake the world. We aim to move beyond merely 'introducing' music and build a system where it is 'actually used' as part of overseas video productions. We will create new revenue opportunities for artists and work to enhance the international value of Japanese music."

[Future Outlook]
KAON aims to expand its network across North America, Europe, and Asia, targeting the creation of licensing achievements within 2026. We will not simply pursue "numbers." We will build a creative hub where video producers can be confident that "if they come here, they will find that special track that defines their scene."
In the future, KAON plans to expand its website to include a proprietary sync licensing database, allowing overseas production personnel to directly search and request music, thereby establishing an environment where Japanese music is "the first choice" in global production settings.

[About KAON]
KAON is a music media/global support platform with the mission of "delivering Japanese music to the world."
For the domestic market, it launched as a music media specializing in indie artists in April 2024, disseminating the appeal of artists from a unique perspective.
From February 2025, KAON intensified its overseas information dissemination. Through Substack, it shares information on the Japanese music scene and artists in English, building connections with overseas listeners and stakeholders.
The newly launched sync licensing business leverages the domestic and international networks and editorial perspective built so far to create opportunities for Japanese music to be not just "introduced" but "actually used."
Domestic service website: https://kaonmusic.jp/
Overseas Substack: https://kaonmusic.substack.com/

[Contact for Overseas Production Personnel (English site)]
URL: https://kaonsync.carrd.co
*Currently, a dedicated contact page for overseas production personnel is under preparation. In the future, we plan to build a platform with music search and request functions.

▼ Artist registration here
https://guttural-witness-9cf.notion.site/32d10bfb746180639e6ce3e30ef76e63?source=copy_link

[Company Profile]
Company Name: KAON Inc.
Headquarters: N&E BLD. 6F, 1-12-4 Ginza, Chuo-ku, Tokyo 104-0061
Representative Director: Kaede Takai
Established: March 15, 2024
Business Activities: Operation of "KAON," a platform connecting indie artists and fans.
Operation of "KAON," a media disseminating Japanese music to the world.
Overseas sync licensing support business.
HP: https://corp.kaonmusic.jp/

FAQ

Who is KAON's sync licensing service for?

It provides music from Japanese indie artists to overseas film, advertising, and gaming markets.

What problems does it solve?

It addresses complex rights processing, lack of contact points, language/business practice differences, and resource shortages for indie artists.

What is the revenue model?

It adopts a performance-based (revenue share) model to reduce initial risks for artists.