Kao Corporation (hereinafter "Kao")'s base makeup brand "SOFINA Primavista," built on dermatological science, will launch a new color, "Clear Lavender," for its "Stratum Moisture Primer," a "stratum care*1 primer" released in March 2026. The new color will be available at drugstores, large supermarkets, and e-commerce sites nationwide. This new color joins the existing "Sheer Beige," expanding the lineup to cover dullness and create a brighter impression.

Product Information URL: https://www.kao-kirei.com/ja/official/sofina-primavista/products/skin_m_primer/

Product Information

High adhesion to the "disordered stratum corneum" on the skin's surface.

A makeup primer that smooths and protects against makeup breakdown.

SOFINA Primavista Stratum Moisture Primer Clear Lavender

<Makeup Primer / Daytime Beauty Serum>

- Release Date: September 12, 2026 (Sat)

- Volume: 25g

- Total 2 Colors (New Color 1: Clear Lavender)

- Price: 3,520 yen (tax included) *

*NPP adopted. The displayed price is a suggested retail price.

- SPF50・PA+++ *2

- 13-hour makeup wear*3 data acquired (Our research. Effects may vary by individual.)

- Contains Stratum Moisture Complex*4 (moisturizing)

- Fragrance-free

- Allergy tested (Not all individuals will experience allergies.)

*1 Moisturizing effect that retains moisture within the stratum corneum. Makeup effect that corrects the surface of the stratum corneum.

*2 SPF is an index indicating the effect of protecting skin from UVB rays, and PA is a classification indicating the effect of protecting skin from UVA rays. SPF and PA values are measured by applying 2mg of product per 1cm2 according to international standards. Please consider these as guidelines when selecting products.

*3 Shine, noticeable unevenness, noticeable pores, sebum breakdown, sweat breakdown, dullness, creasing, fading, color retention, powdery finish

*4 Moisturizing: PCA-Na, DPG, BG, Petrolatum, Squalane

【Color Variations】

Sheer Beige Clear Lavender

Features of the New Color "Clear Lavender"

Subtly corrects dullness with a lavender shade containing a hint of natural flush.

Achieves a transparent and natural tone-up without looking chalky.

● For You If:

✔ Your skin tone looks dull and sallow.

✔ You want a brighter tone without a chalky appearance.

✔ You want a relaxed and effortless impression.

【Finish】

【Focus】

Focusing on the stratum corneum, which is only about 0.02mm thick.

The "disordered stratum corneum" on the skin's surface, a cause of makeup breakdown.

● Moisture easily escapes, leading to dryness.

● Foundation tends to apply unevenly and patchily.

● Breakdown such as shine, sweat, and creasing becomes noticeable.

【Technology】

World's first** ingredient approach.

Moisturizes while smoothing the skin's surface.

【Adhesive Moisture Film】

Corrects the disordered stratum corneum: The film adheres closely, smoothing out uneven texture, dryness, and pore-related unevenness.

Moisturizes the stratum corneum: The film's moisturizing effect maintains hydrated skin.

● Keeps the stratum corneum moisturized and hydrated.

● Foundation adheres evenly without patchiness.

● Prevents breakdown such as shine, sweat, and creasing.

** In cosmetic adhesive moisture technology, the combination of 3 ingredients contributing to high dispersibility and adhesion (Sorbitan Isostearate, Titanium Dioxide, Polysilicone-9) and 2 ingredients contributing to moisture retention (PCA-Na, Squalane) (Based on prior literature research and Mintel database, October 2025, our research).

【About the SOFINA Primavista Brand】

"Primavista," a base makeup brand that has proposed the unique value of "resistance to breakdown," has incorporated SOFINA's stratum corneum research and embarked on a new stage as "SOFINA Primavista." It combines the knowledge of dermatological research and impression aesthetics research cultivated by both brands over many years. It proposes "stratum care base makeup" that brings out vibrant, vital beauty.

Primavista Brand Site

https://www.kao-kirei.com/ja/official/sofina-primavista/

Primavista Official Instagram

https://www.instagram.com/primavista_official_jp/

Primavista Official X

https://x.com/Primavista_jp

Primavista Official LINE

https://lin.ee/2PwWor8

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: SOFINA Primavista / Kao Beauty Brands