New shade "Pink Ocher 01" released for Primavista's "0-Technique Cushion Foundation" to create bright, clear, and rosy skin

Kao Corporation's (hereinafter "Kao") base makeup brand "Primavista" will launch a new shade, "Pink Ocher 01," for its cushion foundation "Glow Cover Cushion." Launched in September 2025, this foundation is designed with a "0-technique" concept, allowing anyone to easily achieve and maintain "beautiful, subtle dewy skin." The new shade will be available at drugstores, large supermarkets, and e-commerce sites nationwide.

This new color expands the lineup in response to customer requests for a brighter finish and coverage for dullness, complementing the existing shades "Ocher 03," "Ocher 05," and "Ocher 07."

Product Information URL: https://www.kao-kirei.com/ja/official/sofina-primavista/products/cushion_foundation/

Product Information

Easy, even application with just layering and blending

A cushion foundation that provides natural dewy coverage without a heavy feel, lasting all day.

Primavista Glow Cover Cushion, Pink Ocher 01

- Release Date: September 12, 2026 (Sat)

- Content: 11.5g

- Total Shades: 4 (New shade: Pink Ocher 01)

- Price

Refill (with dedicated puff): 3,300 yen (tax included) *

Separate case: 1,100 yen (tax included) *

Separate puff: 660 yen (tax included) *

*Adopts NPP. Prices shown are suggested retail prices.

- SPF11・PA++*1

- 12-hour makeup wear data acquired (based on our research. Effects may vary by individual).

- Fragrance-free

- Allergy tested (not guaranteed to prevent allergies in all individuals).

*1 SPF is an index indicating the protective effect against UVB rays, and PA is a classification indicating the protective effect against UVA rays. SPF and PA values are measured by applying 2mg of product per 1cm2 according to international standards. Please consider these as a guide when selecting products.

【Color Variations】

Features of the new shade "Pink Ocher 01"

A color design that provides a subtle rosy tone and brightness, suppressing yellow tones for a clear, non-dull impression.

【Finish】

【Technology】

0-Technique Cushion: Smooth Cover Gel Formula

1 Achieves an easy and beautiful finish

Contains fine spherical smooth powder for easy and uniform adherence.

Whether applied by patting or spreading, it achieves a finish without a heavy feel or unevenness, regardless of the application method.

<Patting Application>

Can be layered as desired and blends well.

<Spreading Application>

High adherence yet spreads smoothly.

2 Lasts all day without feeling heavy on the skin

Uses an adhesive gel film formulated with Kao's unique long-lasting ingredients.

It repels sebum and sweat to prevent smudging, while also suppressing moisture evaporation from the skin to maintain hydration, ensuring makeup lasts all day.

3 Natural coverage & dewy finish with a blend of three unique powders

Blends transparency powder, high-coverage powder, and skin-fitting cover powder to cover pores and uneven skin tone, achieving a natural, non-heavy, subtly dewy skin finish.

Primavista Brand Site

https://www.kao-kirei.com/ja/official/sofina-primavista/

Primavista Official Instagram

https://www.instagram.com/primavista_official_jp/

Primavista Official X

https://x.com/Primavista_jp

Primavista Official LINE

https://lin.ee/2PwWor8