est Launches New Eyebrow and Eye Makeup Series on August 7, 2026, Enhancing Natural Brows and Addressing Adult Eye Concerns

The cosmetics brand 'est', which draws out the true beauty of each individual, will launch a new eye makeup series that beautifully addresses adult eye concerns on Friday, August 7, 2026.

Focusing on concerns that appear with age, such as 'thin eyebrows', 'no eyebrow tail', and 'uneven growth', the series introduces the 'est Eyebrow Powder Chip N', a fiber-in-powder for adults that effortlessly elevates natural brows, and the 'est Eyebrow Pencil N', a balm-in-pencil. These can be used together with the 'est Eyebrow Holder N' as a double-ended type, allowing the use of both powder and pencil in one tool for natural and free-form eyebrow drawing. Furthermore, the lineup includes the 'est Liquid Eyeliner N', which creates beautiful, delicate lines with a single stroke, and the 'est Mascara N', which imparts elegance and boldness to the eyes with length, volume, and curl. This total of 5 items offers a new approach to beautifully addressing adult eye concerns.

est official website: https://www.sofina.co.jp/est/

Product Details

Focusing on adult eyebrow concerns such as thin eyebrows, lack of eyebrow tail, and uneven growth. A new eyebrow product that enhances natural brows is born. Naturally and freely. Beautifully draws any natural brow.

est Eyebrow Powder Chip N <Refill> Each 1,705 yen (tax included) *Eyebrow Pencil N and Eyebrow Holder N sold separately [Product Features] ●Fiber-in-powder builds up the brows like extensions, creating a smooth hair flow. ●Color adheres easily to skin without hair, allowing for natural eyebrow drawing. ●Color designed to blend naturally with hair color for a natural finish. [Colors] ■est Eyebrow Pencil N <Refill> Each 1,705 yen (tax included) *est Eyebrow Holder N sold separately [Product Features] ●A balm-in-pencil that melts at skin temperature, allowing for soft, natural-looking drawing on both hairy and hairless areas. ●Waterproof formula ●Resistant to sweat and sebum, ensuring long-lasting makeup until evening. ●Color designed to blend naturally with hair color for a natural finish. [Colors] ■est Eyebrow Holder N 2,310 yen (tax included) *With screw brush [Technology] Eyebrow Powder Technology Creates smooth hair flow with fiber-in-powder, easily achieving a natural finish. POINT Contains rayon fibers that build up brows like extensions. Contains oil powder that allows color to adhere easily to skin without hair, creating a soft, natural hair flow. Rayon fiber Eyebrow Pencil Technology The balm-in-pencil, which melts at skin temperature, adjusts color density between areas with and without hair, easily achieving a natural finish. POINT Contains semi-solid oil (balm) that adheres by melting at skin temperature, allowing color to adhere softly to areas without hair where color is usually difficult to apply. Semi-solid oil (balm) A sensitive power liner that brings out delicate and beautiful power in adult eyes. Delicate and supple. Beautifully defined with one stroke. ■est Liquid Eyeliner N 1 color 3,630 yen (tax included) <Refill> 1,430 yen (tax included) [Product Features] ●The brush has stiffness, so the line does not wobble, allowing for clean drawing on the target area. ●Waterproof formula ●Designed to be resistant to tears and sweat, difficult to smudge or run. [Colors] An elegant and bold mascara that imparts dignity to the eyes of adults. Length, volume, curl. Packed with everything you want. ■est Mascara N 1 color 4,400 yen (tax included) [Product Features] ●Makes even thin, short lashes look long without clumping, naturally adding volume. ●Keeps drooping lashes curled upwards. ●Can be applied from the root, separating each lash thoroughly for impressive eyes. ●Designed to be resistant to smudging even for those prone to tears, yet can be removed with warm water for less burden on the skin. ●Contains lash repair ingredients (olive fruit oil) to care for lashes. [Colors] What is est? Launched in 2000. It is a counseling cosmetics brand that draws out the rough diamond of beauty sleeping within each individual through evidence-based dermatology and personal counseling. ■ est Brand Site https://www.sofina.co.jp/est/ ■ est Online Shop https://onlineshop.est-online.com/ ■ est Official Instagram https://www.instagram.com/est_jp/ ■ est Official X https://x.com/est_kao_jp